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| Keeping your eyes and ears on the world of consumer generated media (CGM) can be a daunting task for any company. Blogs, Podcasts, forums, wikis and social networks gain popularity every day and without a plan to monitor and manage your company's online reputation, your brand image could be at risk. That's where we can help. |
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Successful organizations are aware of the importance of reputation. A positive
reputation brings trust, confidence, and sales, which are ultimately reflected in
revenue growth and profitability. A bad reputation can lead to a decrease in
consumer confidence, and, in turn, a reduction in revenue and profits.
In this day and age, erroneous rumors, malicious gossip, unfair opinions and
other bad news spread fast. The internet has compounded the speed and the
geographic distribution of this information. By the time negative news gets out it
is often too late and the damage irrevocable
Keeping your eyes and ears on the world of consumer generated media (CGM) can be a daunting task as for any other company. Blogs, Podcasts, forums, wikis and social networks gain popularity every day and without a plan to monitor and manage your company's online reputation, your brand image could be at risk. That's where we can help.
Online Reputation Management combines marketing and public relations with
search engine marketing. Visibility and high rankings for good publicity are the
ultimate goals, which will in turn push bad publicity down the search engine
listings and out of public view. Statistics show that the general public rarely
views more than two pages of search engine results for any search.
The goals of Online Reputation Management are high rankings and indexing
in the search engines for all positive associated web sites and corporate
communications. The result will be an increase in your overall positive web presence,
which will help you own the top spots of the search engine rankings for your
brand thereby improving your brand value.
Online Reputation Management enables you to protect and manage your
reputation by becoming actively involved in the outcome of search engine results
through a three-step process
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Monitor - Monitor and track what is being said online about your Brand. |
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Analyze - Analyze how the visible information affects your brand and its reputation. |
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Influence – Influence the results by participating in the Conversation and Eliminating negative sites. |
By keeping a close check on the blogosphere we can quickly identify potential negative blog posts and move quickly to protect your online reputation and brand.
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F5ive Technologies