"I don't know the rules of grammar… If you're trying to persuade people to do something....it seems to me you should use their language, the language they use every day, the language in which they think." - David Ogilvy
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We offer quality Workshop based Training which will help to unveil the huge potential of your own Business Blogs, let it be larger companies or small businesses which are looking to give their staff a better understanding of what a blog is and how it can be effectively utilized as a marketing and business communication tool.

A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Currently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs.

Internal Blogs:

An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage:
  employee participation
  free discussion of issues
  collective intelligence
  direct communication between various layers of an organization
  a sense of community

External Blogs:

An external blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. It also allows a window to the company culture and is often treated more informally than traditional press releases, though a corporate blog often tries to accomplish similar goals as press releases do. In some corporate blogs, all posts go through a review before they're posted. Some corporate blogs, but not all, allow comments to be made to the posts.

External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain public relations tools.

We give complete and quality blogging solutions. Let it be Internal or External, the content of the blogs, the quality of info being shared, the aesthetics of the blogs and the reach out to the common people who influence the corporate reputation and brand value, will be exceptional.

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