Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.
 
 
   
   
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Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

To exploit the significance of social media and the effect of its far reaching capabilities, we need to understand a ten step rule as follows.

  People first, technology second
  Focus on people, not the technology
  Carefully consider the business benefit
  Grasp the difference between traditional and social media
  Prepare to relinquish control and share the process
  Be experimental and involve employees
  Give employees clear guidelines
  Take a hands-off approach
  Work with what you’ve got
  Don’t obsess about the numbers


Following these conventions we can ensure that we can fully leverage the potential of social media and it’s profound effect on people using it.

 
       
 
 
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