Who should attend The Podcasting Workshop?

• Marketing Managers and Executives
• Business Development Managers and Executives
• Marketing communication professionals
• Visual communication students
• Advertising professionals
• Journalism students
• P R Professionals
• Radio Jockeys
• Video Jockeys
• Communication academicians
• Corporate trainers, Lecturers
• Traditional media professionals
• Bloggers
• Social Media Enthusiasts

How the Podcasting Workshop will benefit you

On a professional level
If you are a marketer, here are the various ways in which Podcasting will benefit your business / organization

• Increase your marketing reach and online visibility
• Improve your sales & conversion rates
• Podcasting creates a conversation with subscribed listeners without any filters, middlemen or other barriers and helps in starting / maintaining a relationship
• Value added content increases loyalty and credibility
• Industry news and trends sets you apart from the competition
• Interviews with leaders in your particular niche will establish your business as a respected leader in your niche or industry.
• The consumer chooses to receive and listen to it .It gives your consumer what they want: control & convenience (portable, on-demand, time-shifted, etc.)
• You don’t have to pitch the media…you are the media
• You give (offer valuable content) before you get (pitch your product or service)
• It’s conducive to receiving feedback (voice comments, blog comments, etc.)

On a personal level

• It starts/maintains a relationship
• It brings your voice, your story, & your personality
• It gives you credibility (expert factor) and,
• It’s fun