Foursquare is the new craze for social networking users and marketers are not far behind. Companies have started offering discounts and offers for users based on foursquare checkins. But the biggest ever opportunity on Foursquare is here.
Mazda is giving away a $15,000 car on Foursquare in the largest single prize yet on the geo-social platform. The “Inner Driver Challenge” campaign will feature soul singer Mayer Hawthorne’s tour locations and end Dec. 7.