The campaign : A great early example of a social media campaign, from Blendtec. It showed how fun content can come from the most unlikely of sources – kitchen accessories. The Blendtec site features a range of products being put to the test in a series of videos to see if it will blend. The videos featured on the microsite Will it Blend.
The numbers : Over 140 million video views. Sales of blenders have increased by 700% since 2006.
Why we love it : No social media list would be complete without it! As well as being a brilliantly fun campaign, it also proves the case for social media driving sales, as the sales figures above show.