Many brands are using Foursquare to generate interest in their brands by giving some freebies to the users who check-in the most into their store. But in terms of actual business, check-ins are not enough. Showing up does not equate to profit. A customer might be checking in without purchasing anything, or their purchases might be small, deeply discounted, or one-time due to competitor loyalty. Additionally, user points on most location-based networks are tied to a specific location. For instance, if a customer frequents multiple Starbucks locations, she could still never become a Foursquare Mayor — even though she may be a loyal and profitable customer. Brands have data about spending trends of users in their stores but lack any external knowledge of spending trends in other stores and brands.
This is where Location based services can prove useful. If location-based services began collecting the size and frequency of purchases across all locations and mining the data of check-ins (including likes and dislikes), they could begin to build the next generation of loyalty rewards programs comprised of customer, spending, location, and sentiment.
Take this example: if every day a consumer purchases a latte from Starbucks and then walks across the street to Dunkin’ Donuts to pick up a turkey sausage flatbread, both companies could benefit from that information. If many customers display similar habits, Starbucks could add a similar breakfast sandwich to their menu or even discontinue their current breakfast fare at that location.That level of data provides a more holistic view of consumer behavior, and could ultimately help brands become more relevant and timely.
Running promotions to entice customers to what they even otherwise would buy, is a simple waste of money. Using location based services to understand consumer behavior and further enhance sales is the need of the hour for businesses.
In this part series, I will delve into the topics of using Linked In to position your company, create brand awareness, in short to enhance your business. This post addresses the concerns of employers to find their ‘made in heaven’ employee. I will also provide, where ever necessary, links to help you leverage Linked In better.
Linked In is different from its counter parts such as Facebook, Twitter and the not so appealing anymore Orkut is that it is a professional networking platform aimed at building your business connections. No more can you paste those beach party pics. Its restrictive and formal approach has not prodded many of us to actively explore its features and make it work for us. In reality, LinkedIn helps you grow much better than any other social networking groups where all that we do is paste our pretty pics and scream- why is world stuck like this!!
Are you the cool employer looking out for the perfect candidate to fill up a job position in your company? Are your HR teams sitting over piles of resumes and still not able to key in the right candidate?
LinkedIn profiles look exactly like resumes highlighting details of work experience, testimonials from previous employers, educational details, awards, activities etc. I prefer it to paper resumes because the profile also provides a space to add his/her photograph. Did you ever encounter a paper based resume having a photo? Also LinkedIn profiles serve as one stop shop for your search about a particular candidate. In one single screen you can see what his previous employer is telling about him, trace his connections, read his discussions and get to know what kind of person he really is. Isnt that cool? How many of us project our true self in interviews? Here is how a company can find the perfect candidate:
1. Search all LinkedIn people profiles using specific key words
2. Look into the candidate’s education and work experience. See if they fit the job profile that your company is looking out for.
3. See their network connections. Maybe you have a connecting link. You can obtain more genuine information about the candidate from your mutual contact. If you dont have a mutual contact, no worries. Just look ahead and see what his colleagues or employers are telling about him in the testimonial section.
4. Read through the discussions that the candidate has engaged in. Check if he is a team player in discussions or how insightful his posts are or how does he engage the others in the discussion. Discussion boards are the right place to understand the persona of a person in the society
5. If you find the candidate an appropriate fit for your job profile, contact him.
Remember you could do all this from the comfort of your room online. Just a caveat here. You need to pay a small membership fee to access full profiles. You did not think everything in the world comes free. Did you??
In my next post, I will talk about how LinkedIn can be used for Job Hunters. Stay Tuned!
Mr. Kiruba Shankar was quoted in an article titled “School is In” in Outlook Business (September 4 2010 edition). The article features MR. G. Venkatesh – founder School for India initiative (for whom Business Blogging has been helping with online initiatives). We are happy to share with you the photos of the article.
Article About Schools for India on Outlook Business
Kiruba Shankar Being quoted in Outlook Business
You can also read the E-version of the article here
Schools for India is a non profitable charitable global organization. Each country organization is independent of each other, and complies with the local laws and regulations. Schools for India is involved in creating the best in class schools across India, with the aim of providing education for the people of rural India.
6000 schools across the country have been planned. Each of the schools will have the capacity to teach 945 students, including up to 15 special children from primary to secondary school.
Schools for India was started in January 2004 and registered as a Non profit charitable trust under the Indian charitable trust Act in December 2005