Wiki defines Micro blogging as form of blogging. Which differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video. Some popular Micro blogs include Twitter, Emotionr, IRateMyDay, Frazr, Moodmill, Hictu, MySay, Jaiku, Tumblr.

When Twitter was launched first, it had been criticized by many bloggers as a useless startup, but Twitter was revolutionary, after launch of Twitter many similar services got launched. In India, even though many twitter like services started, a few of them are successful and others failed, still many new services are launching one after one.

Micro blogging is slowly moving into the mainstream. In the United States, for example, Presidential candidate Barack Obama microblogged from the campaign trail using Twitter, one of the most popular microblogging services. Traditional media organizations, including The New York Times and the BBC, have begun to send headlines and links in microblog posts. Other potential applications of microblogging include traffic and sports updates and emergency broadcast systems.

Kiruba Shankar will be writing Regular columns for Financial Express.

Excerpts from his latest article:

When Twitter made announcement of its Promoted Tweets concept, it had a semblance of a revenue model. Its earlier revenue model was based on selling its content to search engines like Google, Bing and Yahoo! to display real-time search results. Thankfully, Twitter stayed away from plain vanilla banner advertising or installing Google Adwords.

Now, let us get back to Promoted Tweets. What is it? It’s a new advertising programme that will show contextually-relevant tweets based on the search keywords in Twitter’s search page. Twitter will test run this new advertising programme in its search page and based on the response, will move this to user’s regular tweet streams. As an extension, it will also start syndicating Promoted Tweets to Twitter clients like TweetDeck, Twhirl and TwitterBerry.

Read complete article here