Ford India is currently running a road trip called Ford Figo discover Smart drive, a month long road trip from Chandigarh to Chennai, where in 4 lucky couples are selected to Drive the Figo, one week each.
The event is leveraged effectively online, mainly in Figo’s facebook page and twitter. The road trip has been of great success so far and Figo’s facebook page is looking to double its fan count very soon. Figo’s fanbase was about 8000+ at the beginning of the month and currently nearing 15k level.
We congratulate Ford India for this success and the observation serves as a testimony that offline events can be effectively leveraged online. Figo’s Discover India smart drive has been running lots of contests online, on facebook, orkut and twitter, giving away prizes like Nokia phones and so on, actively engaging the fans, in sync with the road trip happening on the field. October 2010 hasn’t ended yet, so we can expect the number to keep shooting up.