It has taken less than a year for Lufthansa’s popular Facebook channel to reach 100,000 fans. Although the airline launched its profile on the social networking platform only last December, the 100,000th user pressed the “Like” button at www.facebook.com/lufthansa last weekend to activate the ”Lufthansa Slot Machine“ in the hopes of winning an attractive prize. Facebook fans still have until 18 October to try their luck for a chance to win one of ten “jackpot” prizes of 100,000 Miles & More award miles — or other prizes including Rimowa suitcases or iPod nanos.
You travel to Delhi everyday for work (so that you can pay for your weekends)
You boast about Elevate as if you built it yourself – “Arrey, NCR ka sabse bada dance floor hain yaar!”
The ‘Real’ Shopping happens only at Sunehri Market
You wake up one day and realize you have been living a stone’s throw from “Nithari” for the last few years. :O my God.
“Nithari waala!” is a swear word.
You love the 1-rupee waale samosae near the telephone exchange on sector 19
You go to a “rock concert” and get subjected to a 9 year old screaming “my heart will go onnn”
You know that your debit card won’t work at Elevate after 2 am, but u still order 6 large whiskies – What are friends for anyway?
You know that you can get booze from Mamura any time of the day
You smiled several times through this post and thought to yourself, “Damn, that’s so true!”
When you’ve smiled and laughed and shared this friends, listen to this -
This was written by someone who has never been to Noida except on a two-day work trip. So how did she write this? Well, we’re not telling you our secret but we’ll tell you this – Social Media Rocks!
Gap, a clothing retailer, released a new logo of the company that is, Bill Chandler- VP of Corporate Communications describes as “a more contemporary and modern expression”. But fans, designers everywhere seem to hate it. In a quick action against the back lash, Gap has asked its facebook fans to submit alternative designs for GAP logo. The facebook page update reads “We love our version, but we’d like to see other ideas”. Chandler also expressed that a process for handling community submitted logo designs will be established by the company.
This puts the score- fans: 1 , GAP: 0 and the credit for this change definitely goes to social media.
Here is a new way Skoda brand is trying to engage social community. It is running a “The more you like, the less you pay” campaign. It is carried out in Belgium for its Fabia car.
It is reducing 2€ off every ‘like’ it receives. Once you like the car, you get 48 hrs to buy it at the new – two euro less – price – if not it goes back on the market. The catch is that right now there’s only one car on sale…
Gatorade is using social media to pump up sales that have been declining for the past 3 years. In an ambitious move, PepsiCo which owns the brand) has invested in a glassed in converted conference room for “mission control” employees. The “mission control” team monitors the social media network 24 hrs to listen to conversations, understand what consumers are telling about their brand. It is tweeting encouragement to high-school athletes before big games and tapping out responses to Facebook queries such as when to use a new protein drink. It also takes steps to correct any consumer who does not have the right idea about the brand. For example Gatorade’s “mission control team” corrected when one of the tweeter said Gatorade contains high-fructose corn syrup.
The brand has also taken steps to not sound too intrusive. It joins the discussion only when it feels that the consumers are asking a question about the brand. Other times, when users just involve the brand in casual conversations, Gatorade lets them do it without interrupting. Here is a video of their “Mission Control” ad.
F5ive Technologies