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IAMAI Free for SMEs Conference live blogged…

Business Blogging team, headed by Shrinidhi Hande and assisted by Chanakya Grover and Sujoy Bhattacharjee lived blogged IAMAI’s Free for SMEs Conference, held at India Habitat Centre, New Delhi on 6th of July.

Below are some key points that emerged out of the conference. For detailed session wise talks and updates, please refer
Session 2 Of The Conference

Govt of India has lots of schemes for SMEs. Mr Dinesh Rai, Secretary, Ministry of MSMEs, Govt of India briefed about few of them. Govt subsidises spend on skill development, (Upto 30% for plants and machinery, Rs 30-60 per person per hour for skill development (depending on rural/urban) is paid by Govt. Those who wish to get trained will get vouchers with which they can redeem in partner institutions and get trained, Upto 60 lakhs is provided for institutions to set up incubation centres and so on). Rajiv Gandhi Udyami Mitr Yojna will help emerging entrepreneurs. Full details are available at

SMEs appear to be highly confused or misled on the ICT (Internet Communication Technology) front. Most of the enterprises do not have an online presence, which is very critical these days. There’re 35 million SMEs in India, but only 0.5 million registered domains. Gautham Gandhi of Google India was hot favorite among the audience post session, as everyone wanted to know how to select a SEO vendor and how much to pay. Gautham did his best to clarify that any claim made by SEO vendors that they’re associated/affiliated/partners with Google are outright false and such companies will not be able to produce any documentation to the effect. Also its best for business owners to spend some time and effort to understand the basics of SEO, Social Media and other aspects, so that they would know what they’re dealing with when the work is outsourced to other companies.

Similarly Social Media is something companies definitely adopt to, but expecting overnight return from Social Media spend would result in failure. At this stage social media can be used to create better brand awareness, better brand recall and loyalty. Once these 3 are achieved, sales will naturally improve. But expecting sales to increase just after creating a fan page in facebook can be catastrophic.


Business Blogging is the official Social Media partners for IAMAI.

Events, IAMAI, Social Media | Saturday, July 10th, 2010 | Comment | By
Upcoming Event: Milagrow hr4sme, Gurgaon

Milagrow will be bringing you a unique event for HR managers of Small and Medium enterprises..

For most MSMEs the following questions are familiar…
• Are you struggling to scale-up your business due to lack of good
people ?
• Are you unhappy with your teams’ lack of engagement with the
organisation ?
• Do you want to raise performance levels across your
organisaiton, but don’t know how to do it ?
• Are you searching for an effective HRIS system ?

Milagrow people practice brings to you a platform to help you gain knowledge to build “World Class HR practices in Small businesses”. Through interactive sessions with highly experienced and learned speakers, HR4SMEs gives you an opportunity to build a high performing organisation.

Here’s an event, no MSME owner or HR professional can afford to miss !

Date : 30th April 2010
Venue : World Small Business School, 796, Udyog Vihar, Phase-5, Gurgaon

Events | Sunday, April 18th, 2010 | Comment | By
My brief discussion with Debdeep Sengupta, VP,SAP

During the lunch time I had an opportunity to have a brief interaction with Mr Debdeep Sengupta, VP, SME and Chennels, SAP Indian Subcontinent…

From SAP Talkshow-SME legend 2010

A casual chat we had for a few mins is presented as Q&A below for an easy comprehension:

Me: If I am an SME and if I have to decide between the two options: Going for SAP as SaaS (as facilitated by SAP’s partner Wipro technologies), paying a monthly rental, vs opting the traditional way of buying complete license, what will be the break even period beyond with the later will be sensible?

Debdeep: It could be anywhere between 2 to 5 years

Me: In your partnership with Wipro to offer SAP as SaaS, am I correct in understanding that Wipro will take care of both hosting and implementation?

Debdeep: That’s correct

Me: One of the primary concern for me, as a student or professional is that SAP courses are highly unaffordable. Any decent SAP module will cost a few lakhs at any SAP’s official training centers. What is being done to undo this and make SAP more accessible and affordable?

Debdeep: We have started offering SAP as eLearning course, wherein candidates can learn from home or at our eLearning centres. This saves the cost heavily and increases reach

Business Tips, Events | Tuesday, April 13th, 2010 | Comment | By
SME Legend 2010, SAP Talkshow, Bangalore

SAP AG will be hosting a SAP Talkshow to highlight SAP’s SME capabilities.

The theme for the chat show is “Scalable and Transparent SMEs of Tomorrow”. SAP customers will talk about and how the right business insights can boost profitability, agility and customer-centricity to enable SMEs to compete in today’s fast-paced and volatile economic environment. This is also the perfect opportunity for one to hear more about SAP’s charter for the Indian SME in 2010.

The SME Legend 2010 – SAP Talk Show which will take place on April 12th, 2010 from 11:45 onwards at the Taj Westend hotel, Bangalore.

The talk show will be hosted by Deb Deep Sengupta, Vice President, SME & Channels, SAP India. Speakers include: Luis Murguia, Senior Vice President SME EMEA, SAP and our select group of esteemed customers.

Entry for the event is by invitation only.

Shrinidhi Hande from BusinessBlogging will be attending the event and would provide live coverage for the event on BusinessBlogging website…

Stay tuned to this blog for more updates

Events, News | Saturday, April 10th, 2010 | Comment | By
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