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Why should an event be live blogged?

Shrinidhi lists some of the advantages why an event should be live blogged….

  • # Traditional media may not be able to cover an event live and delivers event news to public after a delay of few hours to a day. Live blogging, on the other hand can bring in instant updates and happenings of the event, both for the people attending the event as well as to those who are not able to. Conventional media (print & TV) only gives a high level reporting of the event (due to time and space constraints) while bloggers can report each activity in detail and let readers chose what they want to read
  • # Live blogging ensures extended reach for an event, reaching out to those who may not be physically present but are keen to follow the developments (like what did a particular speaker say etc) Live blogging lets them follow the updates from the comfort of their office/homes.
    # Live blogging effectively documents the keynotes shared by the speaker. A journalist composing his report at the end of the day will have much less to recall vis-à-vis a blogger who blogs soon after the speaker finishes speaking
  • # At most of the conferences, end of the day all discussions are forgotten and people get busy with their day to day work. Live blogging can well document the day’s proceedings and facilitate further discussion on the topic among interested individuals, even after the event.

Read the complete post

Events, Media, Social Media | Thursday, October 28th, 2010 | Comment | By
Live – blogging at CII Connect 2010

CII Connect 2010- the premier ICT event in India was held successfully on 8th and 9th September at Chennai Trade Center, Nadambakam, Chennai. It was a “CEO” studded two days with many CEOs, MDs and top officials from the IT industry taking part in the event.

About Connect:

CONNECT is a forum for Indian Information and Communication Technology Industry (ICT) to confer on latest trends & developments. It has also been designed to showcase Tamil Nadu’s capabilities in the sector. CONNECT 2010 is a milestone! It is the 10th edition in the series. Connect 2010 featured a 2 Days Conference and Exhibition

The event was live blogged and live tweeted by the blogging team from Business Blogging. The event was extensively covered by our blogging squad. They came up with blog posts which carried the key points of the talk given by the panelists at Connect 2010. The team came up with around 60 Blog posts – the highest number in the history of CII Connect.

The Here is the list of Bloggers and volunteers who worked hard towards the success of CII Connect 2010:

  • Preeti Mishra
  • Rajesh Kumar
  • Amitabh mishra
  • Noor Salam Khan
  • Ram Kumar
  • Balaji Lakshmanan
  • Vijaya Kumar
  • Prashanti Ganesh
  • Anuj Shankar
  • Harish Murali
  • Samuel Eddy
  • Gomathi Sarnya
  • Kiruba Shankar
  • Shrinidhi Hande
  • Nagajyothi Nookula
  • Sandeep Varma
  • Ashokha Varshini
  • Banu priya

Great work, Team! Your hard work is appreciated.

Events, Social Media | Friday, September 10th, 2010 | Comment | By
Mobile Application Developers Meet at IIMB

IAMAI’s next event is on 29th July2010 at IIM bengaluru, India. This Seminar, aimed at Mobile Applications Developers’ to provide them a common platform to deliberate upon the opportunities and challenges of growth pertaining to the mobile applications services in India. The Seminar will start at 9am and go on till 5.30 pm.

For agenda:

Speed dating is one of the activities at the meet… To know what this speed dating is, check this post

If you need assistance reaching the venue, check this post

The event has got a fairly impressive list of speakers and over 100+ registrations have been received already!

BusinessBlogging team will be live blogging the meet. Be there to make the most of it or follow the updates online at IAMAI official blog, powered by BusinessBlogging Looking forward to meet you all in Bengaluru on 29th.

Events, IAMAI, Social Media | Tuesday, July 20th, 2010 | Comment | By
IAMAI Free for SMEs Conference live blogged…

Business Blogging team, headed by Shrinidhi Hande and assisted by Chanakya Grover and Sujoy Bhattacharjee lived blogged IAMAI’s Free for SMEs Conference, held at India Habitat Centre, New Delhi on 6th of July.

Below are some key points that emerged out of the conference. For detailed session wise talks and updates, please refer
Session 2 Of The Conference

Govt of India has lots of schemes for SMEs. Mr Dinesh Rai, Secretary, Ministry of MSMEs, Govt of India briefed about few of them. Govt subsidises spend on skill development, (Upto 30% for plants and machinery, Rs 30-60 per person per hour for skill development (depending on rural/urban) is paid by Govt. Those who wish to get trained will get vouchers with which they can redeem in partner institutions and get trained, Upto 60 lakhs is provided for institutions to set up incubation centres and so on). Rajiv Gandhi Udyami Mitr Yojna will help emerging entrepreneurs. Full details are available at

SMEs appear to be highly confused or misled on the ICT (Internet Communication Technology) front. Most of the enterprises do not have an online presence, which is very critical these days. There’re 35 million SMEs in India, but only 0.5 million registered domains. Gautham Gandhi of Google India was hot favorite among the audience post session, as everyone wanted to know how to select a SEO vendor and how much to pay. Gautham did his best to clarify that any claim made by SEO vendors that they’re associated/affiliated/partners with Google are outright false and such companies will not be able to produce any documentation to the effect. Also its best for business owners to spend some time and effort to understand the basics of SEO, Social Media and other aspects, so that they would know what they’re dealing with when the work is outsourced to other companies.

Similarly Social Media is something companies definitely adopt to, but expecting overnight return from Social Media spend would result in failure. At this stage social media can be used to create better brand awareness, better brand recall and loyalty. Once these 3 are achieved, sales will naturally improve. But expecting sales to increase just after creating a fan page in facebook can be catastrophic.


Business Blogging is the official Social Media partners for IAMAI.

Events, IAMAI, Social Media | Saturday, July 10th, 2010 | Comment | By
BusinessBlogging team live blogged IAMAI Marketing Conclave

Business Blogging team effeciently live blogged IAMAI’s Marketing Conclave in New Delhi last week.

To read the event coverage, please visit IAMAI’s official blog
The team was headed by Kiruba Shankar and Shrinidhi Hande.

Chanakya and Sujoy lent a helping hand…

Events, Social Media | Tuesday, May 4th, 2010 | Comment | By
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