Kiruba Shankar, CEO of Business Blogging and famous Blogger from Chennai, kick started the post lunch session

Kiruba’s un- conference, started with some exercise, as the session was right after the lunch break

No, there were not playing the train, this was Kiruba’s un-conference session

Once the participants were charged up, he asked everyone to share one app that they want when 3G is introduced

Participants came up suggestions of some really strange apps they need. This session was a highly interactive one.

Kiruba has also published a book on unconferences

Kiruba Shankar, CEO of Business Blogging was  featured in The Hindu Metroplus Weekend dated Nov 12.

“He infused fun into conferences. He encouraged people to think fresh. He proved play can be combined with work. Kiruba Shankar has shown his countrymen new ways of ideating, sharing knowledge and conducting business.

About five years ago, he was an employee in the dotcom industry. His own boss now, he runs a web development company and another that provides organisations with “ideas that can make all the difference”.

Please read the complete article here

“The intensive use of technology is like running on a treadmill. You can never stop.”, says Kiruba Shankar, CEO of Business Blogging.

Please read the full article here

One of India’s first few and most reputed Blogger and Business blogging CEO Mr. Kiruba Shankar was featured in an article Titled “From the blogosphere” in the  local supplement  of Times Of India – “My  times Ashok Nagar” dated July 10, 2010

The article Talks about Kiruba shannkar’s passion towards blogging and how he changed his passion to his career. “I have absolutely no regrets about the decisions I have taken with respect my career. I thoroughly enjoy my life.” he says

Speaking about the location of the office, Kiruba say that setting up main office in virugambakkam happened to be one of his best decisions of his life. He adds, “I had a the choice of setting up in the Conventional IT parks but then my wife Sujani Kiruba, helped me a great deal in zeroing into this place.”

Mr. Kiruba Shankar also spearheaded several key events such as Cerebrate, Proto.in, TEDxChennai, Facebook Developer Garage

Looking at the future of Social media Kiruba is very optimistic and says “I am extremely bullish about social media and Chennai as well. Nowadays smaller firms are benefiting from social media. There is an entrepreneurship spirit around and its really great to see that some of the ideas are becoming big hits”

About The Company:
BusinessBlogging Pvt Ltd, a reputed social media Consulting Company, headed by Mr. Kiruba Shankar BusinessBlogging Pvt Ltd, Chennai’s leading new media consulting company that specializes in Corporate Blogging, Social Media strategy, Online campaigns, Events and more.

You thought only big brands can use social media? Well you needn’t be born with silver spoon in mouth to utilize social media. Social media is something like poor man’s apple. Anyone and everyone can partake in its beauty. Here is an interesting case of a taxi driver Devesh Mishra using social media. Devesh is from Banaras and he utilizes the power of you tube to leverage his business. While his fellow  taxi drivers stand in front of airports, railway stations to lure customers, Devesh uploaded his elevator pitch on Youtube for foreign and Indian users to see. So when customers, who usually are internet savvy geeks, land up they first look for Devesh or sometimes they already would have pre booked with him.  This helps Devesh to manage his time schedule appropriately and ensure that business is met everyday.

There is yet another interesting story coming from our very own ‘Namma Chennai’. Samson is an auto driver who owns his own personal website. You can find him outside Taj Coromandel Hotel. His website is tuktastic.com. Samson again makes his elevator pitch talking about the places where he can show, his safety measures, testimonials etc. He also provides additional details such as exciting shopping places in the city, places to eat and drink. He also engages the users by posting exciting photos of customers and friends online. Now what is your excuse for shunning social media??

After telling us how giving away our information can benefit us, Kiruba now talks about use of social media by Coca Cola has been one of the perfect examples of ‘how to’ in the social media landscape. Coca Cola was faced with the concern to promote the brand as the household name, engage users and win loyal followers. It worked on the strategy of fans first and created simple content that interested people in the core values of coca cola. It started a campaign requesting users to post innovative photos of the places where they had the coke. They received wacky photos such as a picture of coke at Mexico’s third highest mountain top, 5230 m above sea level. It also engaged users by asking questions such as ‘what time do you like to have coke’. These questions not only help the brand to understand consumer behavior at no extra cost of market research, but also help the customers feel involved with the brand.

It next launched Expedition 206, that takes selected coca cola ambassadors to 206 countries in a period of 365 days. The ambassador’s mission is to find happiness in these countries. Next it launched a lab to involve users to create a flavor for its upcoming energy drink. The virtual lab enabled users to concoct different flavors according to their tastes. Global voting and ranking helped in selecting the favorite taste. Coca Cola then created the flavor to be stocked across the world. The label design of the bottle was also crowdsourced according to user’s tastes. This helped the users to be involved in the creation of their favorite drink right from the initial stages. Coca Cola constantly monitored and updated their social pages by engaging and involving their users and updating them with relevant information. The results are stunning. 500,000+ “likes”, 90,000+ comments, 5000 mentions a day, 174%increase in fans, 73,391 interactions of fans with each other and with brand.

There are a lot of lessons other brands can learn from Coca Cola. The main ones being: optimizing functionality, creating new ones if necessary, insure clear principles. Other lessons are keep it simple and intuitive, viral should not be the main strategy, and the importance of moderating.

If you are an aspiring photographer with an idea to buy a ideal DSLR camera that suits your budget, then this is for you. Just take a look at Canon 550D.The 550D is surely a newcomer’s dream with amazing capabilities and features.

Catch up the review of Canon 550D by Kiruba Shankar, one of the top Blogger of India. Kiruba is the CEO of Business Blogging (Social Media consultancy based in Chennai). He is also a Podcaster and Columnist in various dailies.

When you begin to admire photos from a certain camera, there’s a good chance that you’ll soon fall in love with it. My friend’s Canon 500D produced consistently great pictures and it has already earned my respect. When I had a chance to review a DSLR, I had no hesitating in picking up its bigger cousin, the 550D.

The entry level DSLR market is not only crowded but very fiercely fought over for a market share. The camera companies are competing amongst themselves in packaging in more and more features so much so that this year’s entry level cameras have higher features than last year’s mid-range models. But hey, no one’s complaining!

READ ON …

And to tell you a secret, we at Business Blogging also enjoyed reviewing the camera while it was in office…

Kiruba Shankar our CEO at Business Blogging, (we’re a social media consultancy firm) and can be reached at Kiruba@Kiruba.com. Below is the article (dated Aug 12, 2010) written by Kribs (as his friends call him) for his a weekly column in Financial express. The column appears every Thursday and focuses on technology with a strong local perspective and a global outlook.

Garmin Forerunner 305

Let me begin this article by saying this. If you are interested in running and if you are considering buying a device that helps you track your performance, then stop thinking right now. Save your thinking time and go right forward with the Garmin Forerunner 305. Once you have it, you will never run again without it! This watch does everything you will ever need it to.

For those who train regularly, you can compare your current performance with your earlier run. You can compare the pace and your heart rate and thus keep track of your improvement. You can see the average and max temperatures and wind speed to see if climate may have affected your performance.

READ ON …

3G is the next generation of mobile communications systems. It enhances the services such as multimedia, high speed mobile broadband, internet access with the ability to view video footage on your mobile handset. With a 3G phone and access to the 3G network you can make video calls, watch live TV, access the high speed internet, receive emails and download music tracks, as well as the usual voice call and messaging services found on a mobile phone.”

Find out what more 3g can do for you from this article (dated June 03, 2010) written by one of the sought after public speakers and social media expert, Mr Kiruba Shankar, who has close to 60000 followers on twitter,

“If there is one term that is least understood but still continues to generate a lot of buzz, it has to be 3G. I’ll demystify this jargon and find out exactly what it is and how we can benefit from it. 3G will also unleash an amazing number of new gadgets that will redefine the way we look at entertainment, education and communication.

3G stands for third generation, a wireless technology that helps to simultaneously transfer voice (telephone calls) and data (broadband Internet). 3G is an evolution of the existing 2G technologies that has limited capabilities, both on the device side and on the network side. The mobile connectivity we currently use runs on 2G network and its plagued on two accounts. One is the limited network bandwidth which explains why our calls can’t go through because of network congestion. The second is extremely lean data bandwidth, which explains why surfing on the mobile phone or the GPRS data card is so pathetically slow.”

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