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Social networks help Nokia N8

To compete in the smart phone category with competitors such as Apple, Nokia took the help of social media to push its sales. Nokia started relying less on search engines and more on social networks.  Nokia leveraged Facebook, Bebo, and Tagged heavily.

Nokia also leveraged the power of Youtube to show off the phone’s features. Mark Loughran, General Manager, Nokia UK spoke about the product: “The Nokia N8 is a great multitasker, packed with market leading innovations, which include the best picture and video capability available on a smartphone,” but the ability for consumers to see these innovations on YouTube rather than hear about them has been a big plus.

As a result of the social push, the Nokia N8 was the fourth most searched for mobile phone for the week ending 25 September 2010.

 
News, Social Media | Thursday, October 28th, 2010 | By

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