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Microsoft prefers online rather than traditional print media for advertising

To advertise their latest gaming hardware Kinect for Xbox 360, Microsoft refers to do it online rather than traditional print media. It is well known that in the field of advertising, the brand needs to be where its customers are. Microsoft has realized this  early on. Most of the Xbox360 customers have online presence much better than at any other place. So Microsoft decided to tap into its social network to advertise the product and attract its target segment.

Jaspreet Bindra, Regional Director for Entertainment and Devices, Microsoft India elaborated that “The people who we are trying to reach, the people who will buy the Kinect from us, are all online, highly connected with the Internet. We are promoting the device through our social networks, and maintain a thriving online community, but unlike the launch of the Xbox in 2005, when we ran a sustained television campaign, today we feel that the community is already aware of the Xbox, is already enthusiastic, and we feel that we can reach them better without advertising.”

Media, News, Social Media | Monday, December 6th, 2010 | Comment | By
New podcasts at

Lots of new podcasts were published in during past few days.. Do checkout

P R Venketrama Raja, VC, MD & CEO, Ramco Systems part 1 from kiruba on Vimeo.

P R Venketrama Raja, VC, MD & CEO, Ramco Systems part 2 from kiruba on Vimeo.

Social Media | Friday, December 3rd, 2010 | Comment | By
Kiruba’s talk at IIMB-Club Mahindra case study

Here’s a recording of Kiruba Shankar’s talk at IIMB, referring to Club Mahindra case study on Shrinidhi Hande’s blog post on Club Mahindra

News, Social Media, Teaching | Friday, December 3rd, 2010 | Comment | By
Kiruba Shankar in NDTV Hindu about CyberCrimes

Watch this video wherein BusinessBlogging CEO Kiruba Shankar on Cyber abuses…

Facebook, Media, News, Social Media | Thursday, December 2nd, 2010 | Comment | By
Unconference by Kiruba Shankar at IAMAI MAD Meet

Kiruba Shankar, CEO of Business Blogging and famous Blogger from Chennai, kick started the post lunch session

Kiruba’s un- conference, started with some exercise, as the session was right after the lunch break

No, there were not playing the train, this was Kiruba’s un-conference session

Once the participants were charged up, he asked everyone to share one app that they want when 3G is introduced

Participants came up suggestions of some really strange apps they need. This session was a highly interactive one.

Kiruba has also published a book on unconferences

Events, IAMAI, Social Media | Friday, November 26th, 2010 | Comment | By
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