Shrinidhi Hande recently gave a talk at a CII Event explaining how students can leverage social media…
How can students benefit from Social media? When session moderator Kumar did a quick pole before start of session as to how many among the audience wanted be be entrepreneurs, about 5 out of 50 had raised their hands. Rest would be primarily looking for a good job in reputed company and few would go for higher studies (after which they’ll again look for a job or take self employment path)
If a student gets placed at campus interview his/her life will be at relative ease compared to other freshers who hunt for their first job in a fiercely competitive world. (Same applies to entrepreneurs who seek VC funding). For any entry level job opening in a reputed company, about 500 resumes would pour in from all over. Close to 400 of these will get filtered out during initial screening, either due to poor academic records or non-matching skills and other fundamental shortfalls. Assuming a student clears initial screening and is now in shortlisted 100. How can he ensure that he’ll get shortlisted further to next 15-20 candidates who’ll be called for an interview?
M&M is organizing a social media game in Canada. By using Google maps, Facebook, Twitter & Foursquare consumers need to trace ‘Red’.
The intro video is pretty cool and activates consumers to start their M&M hunt in the city of Toronto. Tips are posted on Facebook and Twitter to guide the gamers through the streets. Each day (until 4/12) there are three chances to find ‘Red’.
By following the game on Foursquare, players gain further clues as the Red M&M checks in to locations. Extra tips are unlocked each time the player covers 30km via Street View. Back on Toronto terra firma, hints are being left via QR codes on posters or barcodes on packs of the sweetMore tips can be found in the Toronto streets. There are hidden tips on posters and M&M packages, consumers can scan them via the stickybits app.
Once they have found Red, players are encouraged to keep quiet about their find and log the details by clicking a button – each success giving them extra entries into a sweepstake to win a red Smart car. Fifteen runners up will receive an iPod, cinema tickets and free M&Ms.
A very nice way to keep your customers engaged and motivated, isnt it?
F5ive Technologies