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Why do we need Social media monitoring?

Social media monitoring is the broad term for the services and tools you will use to pay attention. It incorporates monitoring, measuring and analyzing Internet-based social media, usually combining automated systems and human insight to turn raw data into useful information.

People are talking about you, your company, your products, and your people. With modern, digital communications tools, they’re publishing their thoughts to a worldwide audience. They write on blogs and in online communities, and they share pictures and videos on popular sites, such as MySpace and YouTube. Paying attention to these online conversations is a new imperative for anyone who cares about their company’s reputation.

Depending on your needs and exposure, you may be able to do your own social media analysis. You’ll use publicly-available search services, such as Google and Technorati, and free or low-cost software, such as RSS readers, to collect and sort data. You might also try the free versions of commercial social media analysis tools that some vendors offer.

Social media analysis services from commercial vendors offer two major advantages over free services: their tools are more advanced and better adapted to large-scale needs, and most offer a layer of human analysis that makes the information more useful.

Social Media | Tuesday, June 8th, 2010 | Comment | By
New Project: is now live

New Website Design

WiredVijay’s website is now live! Featuring all of Chennai photographer Vijay Venkatesh’s works, the site features a neat and accessible design. With a black background, photographs can be viewed in a way that creates maximum impact. BusinessBlogging is proud to be associated with this project.

Vijay specialises in portrait photography and provides on-location photography services to everyday people. He has been working in Chennai for the past four years, and is also available to photograph public and private events.

The website also has buttons linking to Vijay’s social networking website profiles. You can follow him directly, and keep track of his work on his Twitter and Facebook profiles.

Please share your opinions and give us feedback on the design. Also, feel free to drop in suggestions and any ideas that you might have, which may help in improving the website.

News, Social Media | Tuesday, May 25th, 2010 | Comment | By
Ready 4 launch: Book on Unconferences by Kiruba Shankar

World’s first book on Unconferences is due for release… The much awaited book by Kiruba Shankar, that took more than 3.5 years in the making is now all set for release…

The book has already received some praises worth noting…

It’s like hitting the refresh button for conferences.- David Feng, President, Asia Pacific Mac Union, Beijing.

Read it, practice it, spread it. – Raj Datta, Chief Knowledge Officer, MindTree
unconference book
A must read. – J.Murali, Technology Columnist,

Books, News, Social Media | Wednesday, May 12th, 2010 | Comment | By
BusinessBlogging team live blogged IAMAI Marketing Conclave

Business Blogging team effeciently live blogged IAMAI’s Marketing Conclave in New Delhi last week.

To read the event coverage, please visit IAMAI’s official blog
The team was headed by Kiruba Shankar and Shrinidhi Hande.

Chanakya and Sujoy lent a helping hand…

Events, Social Media | Tuesday, May 4th, 2010 | Comment | By
Promoted tweets-Kiruba’s column in Financial Express

Kiruba Shankar will be writing Regular columns for Financial Express.

Excerpts from his latest article:

When Twitter made announcement of its Promoted Tweets concept, it had a semblance of a revenue model. Its earlier revenue model was based on selling its content to search engines like Google, Bing and Yahoo! to display real-time search results. Thankfully, Twitter stayed away from plain vanilla banner advertising or installing Google Adwords.

Now, let us get back to Promoted Tweets. What is it? It’s a new advertising programme that will show contextually-relevant tweets based on the search keywords in Twitter’s search page. Twitter will test run this new advertising programme in its search page and based on the response, will move this to user’s regular tweet streams. As an extension, it will also start syndicating Promoted Tweets to Twitter clients like TweetDeck, Twhirl and TwitterBerry.

Read complete article here

Business Tips, News, Social Media | Thursday, April 22nd, 2010 | Comment | By
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