IAMAI’s next event is on 29th July2010 at IIM bengaluru, India. This Seminar, aimed at Mobile Applications Developers’ to provide them a common platform to deliberate upon the opportunities and challenges of growth pertaining to the mobile applications services in India. The Seminar will start at 9am and go on till 5.30 pm.
Business Blogging team, headed by Shrinidhi Hande and assisted by Chanakya Grover and Sujoy Bhattacharjee lived blogged IAMAI’s Free for SMEs Conference, held at India Habitat Centre, New Delhi on 6th of July.
Below are some key points that emerged out of the conference. For detailed session wise talks and updates, please refer http://ievents.iamai.in/blog/
Govt of India has lots of schemes for SMEs. Mr Dinesh Rai, Secretary, Ministry of MSMEs, Govt of India briefed about few of them. Govt subsidises spend on skill development, (Upto 30% for plants and machinery, Rs 30-60 per person per hour for skill development (depending on rural/urban) is paid by Govt. Those who wish to get trained will get vouchers with which they can redeem in partner institutions and get trained, Upto 60 lakhs is provided for institutions to set up incubation centres and so on). Rajiv Gandhi Udyami Mitr Yojna will help emerging entrepreneurs. Full details are available at msme.gov.in
SMEs appear to be highly confused or misled on the ICT (Internet Communication Technology) front. Most of the enterprises do not have an online presence, which is very critical these days. There’re 35 million SMEs in India, but only 0.5 million registered domains. Gautham Gandhi of Google India was hot favorite among the audience post session, as everyone wanted to know how to select a SEO vendor and how much to pay. Gautham did his best to clarify that any claim made by SEO vendors that they’re associated/affiliated/partners with Google are outright false and such companies will not be able to produce any documentation to the effect. Also its best for business owners to spend some time and effort to understand the basics of SEO, Social Media and other aspects, so that they would know what they’re dealing with when the work is outsourced to other companies.
Similarly Social Media is something companies definitely adopt to, but expecting overnight return from Social Media spend would result in failure. At this stage social media can be used to create better brand awareness, better brand recall and loyalty. Once these 3 are achieved, sales will naturally improve. But expecting sales to increase just after creating a fan page in facebook can be catastrophic.
Business Blogging is the official Social Media partners for IAMAI.
Shrinidhi Hande, who heads Business Blogging’s delivery and strategy, has been selected as an official blogger for Tata Nano. He is one of the 3 bloggers selected from all over India for this assignment, code named Nano Superdrive.
Shrinidhi is currently on a 26 day road trip, driving all around South India in Tata Nanos. his team started from Ahmedabad and currently in Kochi after covering Surat, Mumbai, Pune, Goa and Mangalore. The mission would prove the durability and ruggedness of Tata Nano as it covers dozens of cities and thousands of kms.
Wiki defines Micro blogging as form of blogging. Which differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video. Some popular Micro blogs include Twitter, Emotionr, IRateMyDay, Frazr, Moodmill, Hictu, MySay, Jaiku, Tumblr.
When Twitter was launched first, it had been criticized by many bloggers as a useless startup, but Twitter was revolutionary, after launch of Twitter many similar services got launched. In India, even though many twitter like services started, a few of them are successful and others failed, still many new services are launching one after one.
Micro blogging is slowly moving into the mainstream. In the United States, for example, Presidential candidate Barack Obama microblogged from the campaign trail using Twitter, one of the most popular microblogging services. Traditional media organizations, including The New York Times and the BBC, have begun to send headlines and links in microblog posts. Other potential applications of microblogging include traffic and sports updates and emergency broadcast systems.
Nearly 66 per cent of internet users globally visit social networks and blogs. The time spent on social networking sites is growing at over three times the rate of overall internet growth. Social media primarily constitutes social networking and book marking platforms, blogging platforms, content applications, social gaming and social connectivity. Indian companies currently using social media include Infosys, TCS, Frito-Lay, Dell, Naukri and HLL.
The main advantages of social media are high brand awareness (through internet advertising, regular updates about the product/event), and company-consumer interaction (by taking live feedback on products for development). Low cost high returns medium –Using social media is more cost effective than any of the traditional marketing methods. Moreover, the benefits in store far exceed the cost involved in setting up and executing a social media campaign.
Café Coffee Day has two pages that show up on Facebook search and the one with smaller number of fans seems to be the official page. They have around 48000 fans but seem to be making no concerted effort to make social media marketing work for them. The wall has no posts and counter-intuitively there are some posts under boxes tab.
The company, who seems to be trying, though not too hard, is Kingfisher. Kingfisher has a great brand presence that would translate really well in social media marketing. They post frequently and have events that they update. They just have 3000 fans but have the potential to be a leader of Facebook Marketing in India.