Florent Frere, French Project Manager at KRDS Software Development Pvt Ltd. spoke at the second edition of the Facebook Developer Garage, Chennai on 19th September 2010.
KRDS is a development company in social media and a leader in France in Facebook Marketing. Mr. Frere is in-charge of developing new marketing campaigns for european companies at KRDS. At the Garage, he spoke on the how facebook is changing the way we interact with brands and how marketing communications can be targeted effectively through Facebook.
For all those who missed being at the Garage, here is the video of his talk:
You can also find his Powerpoint presentation here.
Here’re a few key points from 2nd edition of Facebook developer Garage
* On being asked by a user “How does Php6 going to help developers?” David Recordon said “I know nothing much about php6″
* For the question: “Why can’t we add adsense kind of code into our facebook page and monetize it”, David Recordon said facebook is exploring multiple advertising/revenue sharing models and details should be out soon.
* For the question, when is facebook places coming to India, David said he has no idea…
* David said they planned to kill the term “Facebook Connect” and call it signin with facebook, but felt this is sounding like a bad idea as facebook Connect was a well established term.
American express is the latest brand to join the social media bandwagon to connect with prospective customers. The famous credit card company has recruited money experts and clever writers to help in their launch of a new financial services community called Currency. The community is targeted at helping recent university graduates manage their incomes better. It delves on obvious topics such as managing student loans, handling your taxes and arranging insurance. Sounds boring? To capture the interests of fun, loving young generation, Amex has introduced some fun content too. Fun posts talk about how to host a dinner party on a tight budget, or how to vet a roommate candidate on Craigslist. Which recent graduate wouldn’t want to know these fun stuff?
The community also has an in built game called Social Currency. It is an application available on Foursquare. It allows you to check in to stores and create wish lists with pictures and price tags.
Credit card companies are coming up with innovative social media strategies to involve their customers. It is time for Indian credit card companies to embrace this new media. What strategies do you think Indian companies can employ? We would love to hear your views.
Facebook Developer Garages are community-driven developer events that are meant for Facebook developers to meet and collaborate. They are the place to explore, get gritty, tinker and test out ideas for building using the Facebook Platform.
Business Blogging is happy to announce the second edition of the Facebook Developer Garage, Chennai. The Garage is scheduled for Sunday, 19th September 2010 from 5 pm to 9 pm at Tidel Park. The first edition of FB Garage Chennai was conducted on March 15, 2009 at Photon Infotech and around 50 participants attended the garage.
The event will take place in an unconference mode and is open to anyone who is interested in leveraging the power of Facebook. The event is not just for techies but also for business folks who would like to know how to leverage social networks effectively.
Come, meet people, network and collaborate! It’s all about sharing ideas.
Register for the event and block your place today!
CII Connect 2010- the premier ICT event in India was held successfully on 8th and 9th September at Chennai Trade Center, Nadambakam, Chennai. It was a “CEO” studded two days with many CEOs, MDs and top officials from the IT industry taking part in the event.
CONNECT is a forum for Indian Information and Communication Technology Industry (ICT) to confer on latest trends & developments. It has also been designed to showcase Tamil Nadu’s capabilities in the sector. CONNECT 2010 is a milestone! It is the 10th edition in the series. Connect 2010 featured a 2 Days Conference and Exhibition
The event was live blogged and live tweeted by the blogging team from Business Blogging. The event was extensively covered by our blogging squad. They came up with blog posts which carried the key points of the talk given by the panelists at Connect 2010. The team came up with around 60 Blog posts – the highest number in the history of CII Connect.
The Here is the list of Bloggers and volunteers who worked hard towards the success of CII Connect 2010: