With business going dynamic we want instant updates on our analytics. We want to know where our leads are coming from, who is viewing our profile. Google has recently released a new interface for feedburner which provides real time stats about where clicks are coming from. What this means is that you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.
Additionally FeedBurner Socialize brings to you first hand stats on how much traffic your feed items are receiving from Twitter, as well as feed reading platforms like Google Reader in one place. Again, all within seconds of posting your content. Ping? Pong! Yep. That fast! Rather than seeing a whole day’s updates at once, instead one can click on ‘last two hours’ and see updates come in instantly.