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Social Media Club Chennai-Session on “Succesful Social Media Marketing”

As Social Media Club, Chennai gears up for its first event, BusinessBlogging is proud to get associated with SMCChennai.

Tomorrow, on 3rd of April, SMC is organizing a session on “Successful Social Media Marketing”. Social Media the buzz word in the modern marketing era is now rejoicing its heavy space in India. Chennai has the community of good no of active bloggers, technical mavens and virtual enthusiasts can now celebrate the essence of active Social Media Club and its various knowledge sharing sessions.

Access Atlantech
Jayalakshmi Estates, 29/8, Haddows Road, Pin- 600 006. Ph: +91-44- 2821 4045/2821 4227

10.30 AM 11.00 AM Networking and High Tea
11.00 AM 12.00 PM Session 1 by Speaker 1
12.00 PM 01.00 PM Session 2 by Speaker 2
1.00 PM – Lunch and Networking

Key Organizers:
Kiruba Shankar, Sorav Jain, Raja Sekar, Sandeep Varma , reachable on 9791134451

Speaker 1:Krish Ashok
Krish Ashok is an architect who has worked with TCS clients on several projects. He is
currently exploring strategies and implications of bringing Web 2.0 into the
enterprise. His interests include DIY web, Social networking in large
enterprises and Collaboration. He is also a quizzing freak and a
violinist/guitarist. Mr. Krish will share with us the importance of being
technically sound in Social Media Marketing. You can follow him on twitter and
engage with him at

Speaker 2:Ramabadran Narayananis
Ramabadran Narayananis the Co-founder of 20:20 Media. He brings with him over 40 years of
experience in multinational marketing to 20:20 MEDIA. He was the CEO at GUM
India Ltd. and Indian Food Fermentations Ltd. He has earlier worked with
Coca-Cola, Nestle and Rediffusion. He is a post graduate from Indian Institute
of Management, Calcutta. Mr. Narayanan will share with us the connectivity between
journalism and Social Media.

Book your Tickets @ : (Just few seats left)

We would be glad if you can help us spread the message by Tweeting (Hashtag: #SMCChn), Blogging and Sharing the link on your LinkedIn and Facebook accounts.

* Note: For members who have RSVP their presence as ‘Attending’ please purchase the ticket or give me a confirmation call at 9791134451 in order to book your seat.

Hoping to see you all tomorrow

Events, Social Media | Friday, April 2nd, 2010 | Comment | By
Sandhosh Kumar- Climbing everest for a cause

Its easier talking than doing. How many of us really take initiatives to show our concern or help some causes we feel worried about? Here is a young man who didn’t stop with his feeling for the cause but has plunged into an action to support the cause.

As I write this post, Sadhosh Kumar has already set out on his journey towards the Everest. Yesterday he was at Namche Bazaar, 3460m above mean sea level, a famous spot enroute Everest Base Camp. We’ll give more updates on his climb on a regular basis.

Sandhosh Kumar hails from South India who graduated and worked in Singapore as an Investment Banker and realized his deep passion for climbing mountains. Sandhosh Kumar is a guy who has always been an adrenalin chaser and he developed a fascination for snow-capped mountains over the last few years and that’s how he wanted to change his passion to reach out a good cause. Sandhosh Kumar says as he climbs more, he realized that the chase for personal quest alone wasn’t enough. There are many problems in this world and he wanted his climbs to mean more to him and the world. Hence, he embarked on a journey to highlight the problem closest to his heart, the problem of child sexual abuse, which is highly prevalent in India, while he attempted to scale the highest mountain in the world.

sandhosh Kumar

To mention few of his earlier achievements he climbed some of the highest peaks in the world- Cho Oyu (8201m), Mont Blanc in Western Europe (4810m), Mount Kilimanjaro in Africa (5895m) and Everest Base Camp. Sandhosh Kumar is all set to take off for an ambitious mission of climbing Mount Everest, besides climbing Everest he is actively supporting the cause of Child Sexual Abuse through pursuing his passion for climbing mountains. He has come up with a novel plan to raise funds — for the expedition as well as to help the organizations in raising funds. He has been meeting with corporates and individuals through a campaign titled “ClimbEverestWithMe” to substitute his expedition cost and raise funds for child sexual abuse.

Please check the video below where Sandhosh Kumar is interviewed about his mission and passion by Shrinidhi Hande Sandhosh Kumar was one of the participants in the prestigious achievers gang-up “Cerebrate

Here’s how you can keep up with Sandhosh’s progress as he climbs world’s highest peak.

1. Spread the word to as many people as possible. Update your status on Facebook with a message along the lines of ‘My friend is climbing Mount Everest in aid of prevention of Child Sexual Abuse.Please support him by contributing on his website at

2. Follow Sandhosh Kumar’s progress in and keep him motivated. Hoping that he will send some live updates from the mountain including pictures of the banner at various points.

3.P.S. Check out the Media coverage of Climb Everest With Me in Singapore and India.

Here’re some latest photos sent by Sandhosh. Team BusinessBlogging is proud to be associated with him and wishes Sandhosh and his team all the very best for his expedition.
Leave a comment below to express your support and wishes.

Events | Friday, April 2nd, 2010 | Comment | By
Social Media jobs-business blogging is now hiring

2010 will be an ambitious year for us at Business Blogging. We’ve plans to expand in terms of geography as well as service offerings. To achieve this, a key investment will be in people. We’re looking for social media enthusiasts who believe in the power of web2.0. If you enjoy working on social media, businessblogging is the place to be.

A day at Businessblogging is always fun. We keep meeting interesting people, take part in wide range of events, do innovative research and social media strategies, travel around and continuously focus on R&D in the space of social media. Our CEO, Kiruba Shankar, is an inspiration by himself and he ensures that all concerns are taken care of. Its no more work, when you enjoy what you do.

Below are some of our immediate openings. Reach us if you think one of these openings has your name on it. Please spread the world among your friends.

Graphics Designers:
Creative people with 1-2 years experience in Graphics design using photoshop and other tools. Knowledge of basic animation/flash will be added advantage.

Research Analysts:
Candidates with journalism/engineering or MBA background who are passionate about Social Media are welcome to join us as Research Analysts. As a research analyst you’ll work on innovative social media strategies and their implementations, under the guidance of some of the best Social Media evangelists. Freshers are also welcome.

Content Developers:
If you enjoy writing, have a command over English and understand basics of Social Media, join us.

Part Time Jobs/ Freelancers:
If you wish to pursue your passion in social media, but not in a position to take it up full time, feel free to reach us, we can explore possibilities how we can work together.

Php Developer:
1-2 years experience in php based website and application development, coupled with strong open source skills are critical. Candidate will have to coordinate with multiple teams to build world class web solutions.

Asst Manager, Events:
Energetic individuals passionate about event management, should have excellent personality,ability to coordinate with multiple teams. Past experience in an event management company or experience organizing college level events are strongly desired.

How to apply?
Mail your resume to
Alternatively, you may reach our CEO, Kiruba Shankar, directly on twitter or facebook

News | Friday, April 2nd, 2010 | Comment | By
Business Blogging is official Social Media partner for IAMAI

Business Blogging is proud to be associated with Internet and Mobile Association of India (IAMAI) as Official Social Media Partner.

The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.

The association’s activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry.

Founded in January 2004 by leading portals in India, IAMAI is the only specialized industry body in India representing the interests of online and mobile value added services industry.

IAMAI regularly conducts various conferences, workshops and roundtable events on key issues concerning the telecommunications industry and users. As the official social media partners for IAMAI, Business Blogging will be bringing following value additions to  IAMAI’s activities.

  • Live Blog the event
  • Live tweet the event
  • Manage Event Website
  • Create Podcasts, interview with speakers,
  • Facilitate Q&A from audience who may not be physically present at the venue
  • Do pre event and post event promotions on social media for IAMAI
  • And much more

The recent most IAMAI event which we covered extensively was National Security & Digital Technology Conference in New Delhi. Check the event coverage here and photos here.

The next event will be The Mobile Ad Conference, hosted at Hyatt Regency, Mumbai, on 7th of April. Catch us there for all the action or stay tuned to IAMAI blog to catch the live blogging updates.

Events, Social Media | Thursday, April 1st, 2010 | Comment | By
Why should CEOs blog?

Should I, as a CEO, blog for my company? What is the advantage by doing that? What are the negatives that could come out of it? – These are the most frequently thought over questions by CEOs before making their decision. We will try to answer these questions for you.

Whether to blog or not is of course a personal decision, but there are a few factors that you could consider before taking the decision.

People are very interested in hearing what a CEO of a company has to say. So, from the company’s side the corporate blog gets much more readership when the CEO blogs. Also, people would be very interested to post comments and feedbacks on the blog. If they get a reply to their comments, it boosts the people’s trust towards the company. They start to think ‘Here is a company that really cares about what we feel! Great!’

But mind, there would be little time for you to spend on blogging. So, the update frequency of the blog would not be constant. So, the people reading your blog would not know when to come back to check a new blog. If they get disappointed with the update frequency, there is a high chance they might abandon the blog. So, If you think, as a CEO you have little time to blog and you can’t come up with regular posts, It is better not to enter into blogging. Do not even consider a Ghost Writer.

It is always better to consider both sides of the coin, so we must discuss the negatives that could come out the blog. What you say in the blog is as powerful as what you say in a media interview. There is a high chance that your competitor is following your blog. So, take care as to what you put in your blog. Someone might post awkward comment or question in your comments section. If handled carefully it adds as a big positive opinion boost to your company. But, suppose if the comment/question is ignored or mishandled, it could create a negative impact.

On the whole, with a little care, if you could blog regularly, just go ahead, it could prove out to be a big success.

Here are some good CEO blogs worth having a look at-

Jonathan Schwartz (President & CEO, Sun Microsystems)
Craig Newmark (CEO, Craig’s List)
Mark Cuban (Owner, Dallas Mavericks)
Ross Mayfield (CEO, Socialtext)
Matt Blumberg (CEO, Return Path)
Alan Meckler (CEO, Jupiter Media)
Robin Hopper (CEO, Founder – iUpload)
Jason Calacanis (CEO, Weblogs)
Bill Marriott, “On the Move” — (CEO, Marriott International)

Michael Hyatt, “From Where I Sit” — (CEO, Thomas Nelson Publishers)

Richard Edelman — (CEO, Edelman)

Paul Levy, “Running a Hospital — (CEO, Deaconess Beth Israel Hospital)

Nick Jacobs — (CEO, Windber Medical Center)

Bob Parsons, “Hot Points” — (CEO,

Read the rest of this entry »

Business Tips, Social Media | Tuesday, January 19th, 2010 | Comment | By
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