The campaign : A great early example of a social media campaign, from Blendtec. It showed how fun content can come from the most unlikely of sources – kitchen accessories. The Blendtec site features a range of products being put to the test in a series of videos to see if it will blend. The videos featured on the microsite Will it Blend.
The numbers : Over 140 million video views. Sales of blenders have increased by 700% since 2006.
Why we love it : No social media list would be complete without it! As well as being a brilliantly fun campaign, it also proves the case for social media driving sales, as the sales figures above show.
The campaign : Tipp-Ex ( a brand of correction fluid) launched an original video ad campaign in a Youtube takeover. It showed what’s possible when you really explore new technologies, in an interactive video format. The
video allowed people to choose the narrative of the story, by completing the sentence ‘A hunter ______ a bear’. By typing an action such as ‘kisses’ you saw a brand new video with the action. If you typed in a command that hadn’t been produced, you saw a standard video that showed the bear on strike.
The numbers : Nearly 10 million video views
Why we love it : It showed the future of advertising, with control being handed over to the user to determine the outcome. It also offered a deep level of engagement with a brand, with everything happening within a strong branded channel that showed the product that was being advertised.
Kiruba Shankar, our beloved CEO has been featured on the front page of The Hindu, Metroplus Weekend. Thearticle talks about his journey as an entrepreneur after leaving the IT and Dotcom industry 5 years ago. In a candid talk with Prince Frederick, Kiruba explains how minor quivers in the IT industry ignited him to pursue his passion and set on the tough path of entrepreneurship. He tells ” There are a number of things you are passionate about but cant do, because you are contractually bound”.
Independence and greater flexibility in planning his time made up for the pressures and anxieties that went with entrepreneurship. With the advent of being his own boss, Kiruba could finally dive into activities that challenged fossilised ideas such as bringing an unconference format to chennai in the form of Bar Camps, helping spread the power of sharing ideas by bringing TEDx to Chennai, holding Wiki camps, writing books (he has authored 4 books and his fifth book is on the way), founding a website development company (F5ive Technologies) and being a CEO of social media consultancy company (Business Blogging).
With the passion he possesses and the fire in his eyes, I am sure Kiruba will soar high and achieve his dreams!
Kiruba will be doing a podcast interview with Steve Mills who has played a leading role in the growth of IBM Software Group since its inception in 1995. If you would like to join in by participating in this collaborative interview, please read this post at Kiruba.com to know how you can collaborate.
Kiruba Shankar, CEO of Business Blogging was featured in The Hindu Metroplus Weekend dated Nov 12.
“He infused fun into conferences. He encouraged people to think fresh. He proved play can be combined with work. Kiruba Shankar has shown his countrymen new ways of ideating, sharing knowledge and conducting business.
About five years ago, he was an employee in the dotcom industry. His own boss now, he runs a web development company and another that provides organisations with “ideas that can make all the difference”.