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Mobile Application Developers Meet at IIMB

IAMAI’s next event is on 29th July2010 at IIM bengaluru, India. This Seminar, aimed at Mobile Applications Developers’ to provide them a common platform to deliberate upon the opportunities and challenges of growth pertaining to the mobile applications services in India. The Seminar will start at 9am and go on till 5.30 pm.

For agenda:

Speed dating is one of the activities at the meet… To know what this speed dating is, check this post

If you need assistance reaching the venue, check this post

The event has got a fairly impressive list of speakers and over 100+ registrations have been received already!

BusinessBlogging team will be live blogging the meet. Be there to make the most of it or follow the updates online at IAMAI official blog, powered by BusinessBlogging Looking forward to meet you all in Bengaluru on 29th.

Events, IAMAI, Social Media | Tuesday, July 20th, 2010 | Comment | By
Cerebrate Silicon Valley to take place this July

Cerebrate’s first edition in the United States, Cerebrate Silicon Valley, is all set to take place this July End, at Mount Madonna.

Rajesh Setty, a serial entrepreneur, author and speaker, who was an invited delegate for Cerebrate Tapovan held earlier this year, is spearheading the Silicon Valley Edition.

If you know any US based achievers, whom you think should be invited to Cerebrate Silicon Valley, do let us know.

More details at Rajesh Setty’s website and Cerebrate Website.

Events | Sunday, July 11th, 2010 | Comment | By
IAMAI Free for SMEs Conference live blogged…

Business Blogging team, headed by Shrinidhi Hande and assisted by Chanakya Grover and Sujoy Bhattacharjee lived blogged IAMAI’s Free for SMEs Conference, held at India Habitat Centre, New Delhi on 6th of July.

Below are some key points that emerged out of the conference. For detailed session wise talks and updates, please refer
Session 2 Of The Conference

Govt of India has lots of schemes for SMEs. Mr Dinesh Rai, Secretary, Ministry of MSMEs, Govt of India briefed about few of them. Govt subsidises spend on skill development, (Upto 30% for plants and machinery, Rs 30-60 per person per hour for skill development (depending on rural/urban) is paid by Govt. Those who wish to get trained will get vouchers with which they can redeem in partner institutions and get trained, Upto 60 lakhs is provided for institutions to set up incubation centres and so on). Rajiv Gandhi Udyami Mitr Yojna will help emerging entrepreneurs. Full details are available at

SMEs appear to be highly confused or misled on the ICT (Internet Communication Technology) front. Most of the enterprises do not have an online presence, which is very critical these days. There’re 35 million SMEs in India, but only 0.5 million registered domains. Gautham Gandhi of Google India was hot favorite among the audience post session, as everyone wanted to know how to select a SEO vendor and how much to pay. Gautham did his best to clarify that any claim made by SEO vendors that they’re associated/affiliated/partners with Google are outright false and such companies will not be able to produce any documentation to the effect. Also its best for business owners to spend some time and effort to understand the basics of SEO, Social Media and other aspects, so that they would know what they’re dealing with when the work is outsourced to other companies.

Similarly Social Media is something companies definitely adopt to, but expecting overnight return from Social Media spend would result in failure. At this stage social media can be used to create better brand awareness, better brand recall and loyalty. Once these 3 are achieved, sales will naturally improve. But expecting sales to increase just after creating a fan page in facebook can be catastrophic.


Business Blogging is the official Social Media partners for IAMAI.

Events, IAMAI, Social Media | Saturday, July 10th, 2010 | Comment | By
Workshop on Podcasting


Podcasting Workshop, first one among a series of Workshop by Kiruba Shankar on Social media was very interactive and informative.

9 participants from very diverse fields participated. The one day workshop started with Kiruba defining the objectives of the Workshop! Participants were asked to write down 3 objectives / reasons for them attending the workshop! Some one wanted to know the difference between an Audio file and Podcast, some wanted to learn a new medium.

Later the participants were grouped into teams of two. Kiruba a big advocate of crowd sourcing made the workshop more interactive.

session The thumb rule defined by Kiruba at the beginning of the workshop was that each of the participants must create their own Podcast before stepping out.

You will get the course outline here

K Srinivasan, President and CEO of Prime Point Public Relations, who is one of India’s prolific Podcaster, shared his views and experiences.

Now lets wait for the next workshop on the series!

General | Monday, July 5th, 2010 | Comment | By
Latest on Kiruba TV!

Do follow as there’s been some very interesting podcasts added of late…

Jo Harlow, Head of Smart Phones, Nokia from kiruba on Vimeo.

General | Friday, July 2nd, 2010 | Comment | By
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