IAMAI’s next event is on 29th July2010 at IIM bengaluru, India. This Seminar, aimed at Mobile Applications Developers’ to provide them a common platform to deliberate upon the opportunities and challenges of growth pertaining to the mobile applications services in India. The Seminar will start at 9am and go on till 5.30 pm.
Business Blogging team, headed by Shrinidhi Hande and assisted by Chanakya Grover and Sujoy Bhattacharjee lived blogged IAMAI’s Free for SMEs Conference, held at India Habitat Centre, New Delhi on 6th of July.
Below are some key points that emerged out of the conference. For detailed session wise talks and updates, please refer http://ievents.iamai.in/blog/
Govt of India has lots of schemes for SMEs. Mr Dinesh Rai, Secretary, Ministry of MSMEs, Govt of India briefed about few of them. Govt subsidises spend on skill development, (Upto 30% for plants and machinery, Rs 30-60 per person per hour for skill development (depending on rural/urban) is paid by Govt. Those who wish to get trained will get vouchers with which they can redeem in partner institutions and get trained, Upto 60 lakhs is provided for institutions to set up incubation centres and so on). Rajiv Gandhi Udyami Mitr Yojna will help emerging entrepreneurs. Full details are available at msme.gov.in
SMEs appear to be highly confused or misled on the ICT (Internet Communication Technology) front. Most of the enterprises do not have an online presence, which is very critical these days. There’re 35 million SMEs in India, but only 0.5 million registered domains. Gautham Gandhi of Google India was hot favorite among the audience post session, as everyone wanted to know how to select a SEO vendor and how much to pay. Gautham did his best to clarify that any claim made by SEO vendors that they’re associated/affiliated/partners with Google are outright false and such companies will not be able to produce any documentation to the effect. Also its best for business owners to spend some time and effort to understand the basics of SEO, Social Media and other aspects, so that they would know what they’re dealing with when the work is outsourced to other companies.
Similarly Social Media is something companies definitely adopt to, but expecting overnight return from Social Media spend would result in failure. At this stage social media can be used to create better brand awareness, better brand recall and loyalty. Once these 3 are achieved, sales will naturally improve. But expecting sales to increase just after creating a fan page in facebook can be catastrophic.
Business Blogging is the official Social Media partners for IAMAI.
Podcasting Workshop, first one among a series of Workshop by Kiruba Shankar on Social media was very interactive and informative.
9 participants from very diverse fields participated. The one day workshop started with Kiruba defining the objectives of the Workshop! Participants were asked to write down 3 objectives / reasons for them attending the workshop! Some one wanted to know the difference between an Audio file and Podcast, some wanted to learn a new medium.
Later the participants were grouped into teams of two. Kiruba a big advocate of crowd sourcing made the workshop more interactive.
The thumb rule defined by Kiruba at the beginning of the workshop was that each of the participants must create their own Podcast before stepping out.