Its the time of the century where not just humans but inanimate objects tend to use social media to explain their ‘feelings’. A 100 year old tree in Brussels was equipped with a range of equipment and measuring tools (dust meter, ozone meter, etc…) and lets us know every day how it’s doing. You can follow the daily musings on Facebook, Twitter and on the website. Watch the video below and you will be amazed! now dont be surprised if your post gets ‘like’ response from a tree or squirrel.
The new brand to embrace social media is the world of Mickey Mouse. No points for guessing, it is Disney Land right away. Disney has come up with a clever way of involving its customers. The campaign is called “let the memories begin” and asks families to submit their memories of Disneyland on Youtube, Facebook, MySpace and a dedicated website. Disney has created a collage of Ads featuring the photos and videos.
In addition, starting this January, Disney is launching its spectacular night concept. Disney Photopass Photographers will take pictures, which will then be projected in the night sky. Quite a spectacular way to end a visit to Disney’s magical kingdom if you ask me!
Florent Frere, French Project Manager at KRDS Software Development Pvt Ltd. spoke at the second edition of the Facebook Developer Garage, Chennai on 19th September 2010.
KRDS is a development company in social media and a leader in France in Facebook Marketing. Mr. Frere is in-charge of developing new marketing campaigns for european companies at KRDS. At the Garage, he spoke on the how facebook is changing the way we interact with brands and how marketing communications can be targeted effectively through Facebook.
For all those who missed being at the Garage, here is the video of his talk:
You can also find his Powerpoint presentation here.
In this part series, I will delve into the topics of using Linked In to position your company, create brand awareness, in short to enhance your business. This post addresses the concerns of employers to find their ‘made in heaven’ employee. I will also provide, where ever necessary, links to help you leverage Linked In better.
Linked In is different from its counter parts such as Facebook, Twitter and the not so appealing anymore Orkut is that it is a professional networking platform aimed at building your business connections. No more can you paste those beach party pics. Its restrictive and formal approach has not prodded many of us to actively explore its features and make it work for us. In reality, LinkedIn helps you grow much better than any other social networking groups where all that we do is paste our pretty pics and scream- why is world stuck like this!!
Are you the cool employer looking out for the perfect candidate to fill up a job position in your company? Are your HR teams sitting over piles of resumes and still not able to key in the right candidate?
LinkedIn profiles look exactly like resumes highlighting details of work experience, testimonials from previous employers, educational details, awards, activities etc. I prefer it to paper resumes because the profile also provides a space to add his/her photograph. Did you ever encounter a paper based resume having a photo? Also LinkedIn profiles serve as one stop shop for your search about a particular candidate. In one single screen you can see what his previous employer is telling about him, trace his connections, read his discussions and get to know what kind of person he really is. Isnt that cool? How many of us project our true self in interviews? Here is how a company can find the perfect candidate:
1. Search all LinkedIn people profiles using specific key words
2. Look into the candidate’s education and work experience. See if they fit the job profile that your company is looking out for.
3. See their network connections. Maybe you have a connecting link. You can obtain more genuine information about the candidate from your mutual contact. If you dont have a mutual contact, no worries. Just look ahead and see what his colleagues or employers are telling about him in the testimonial section.
4. Read through the discussions that the candidate has engaged in. Check if he is a team player in discussions or how insightful his posts are or how does he engage the others in the discussion. Discussion boards are the right place to understand the persona of a person in the society
5. If you find the candidate an appropriate fit for your job profile, contact him.
Remember you could do all this from the comfort of your room online. Just a caveat here. You need to pay a small membership fee to access full profiles. You did not think everything in the world comes free. Did you??
In my next post, I will talk about how LinkedIn can be used for Job Hunters. Stay Tuned!
Here’re a few key points from 2nd edition of Facebook developer Garage
* On being asked by a user “How does Php6 going to help developers?” David Recordon said “I know nothing much about php6″
* For the question: “Why can’t we add adsense kind of code into our facebook page and monetize it”, David Recordon said facebook is exploring multiple advertising/revenue sharing models and details should be out soon.
* For the question, when is facebook places coming to India, David said he has no idea…
* David said they planned to kill the term “Facebook Connect” and call it signin with facebook, but felt this is sounding like a bad idea as facebook Connect was a well established term.