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RangDe Swarathma Concert Press Conference

Rang De Swarathma Live In Concert Event Poster
RangDe is hosting a Live-in Concert in association with Vasu Dixit’s band, Swarathma, today in Chennai. [Watch Vasu Dixit Videos]

Yesterday I happened to attend their press conference, along with few other bloggers, in the presence of Ms Waheeda Rehman, a reputed actress of yesteryears, who is supporting the cause of RangDe.

Here’re some interesting points noted during the press conference:

Rs 100 from each ticket (of the concert, priced Rs 300 and 500) will be diverted as social investment in the name of ticket purchaser. This way, as you enjoy the concert, you’ll also be helping out micro borrowers in remote places of India. Investment in RangDe can start with as low as Rs 100. RangDe doesn’t lend money directly to individuals, but they form a community of borrowers and lend them as a group and mentor them. This way, because of the collective responsibility of the group, the recovery rate is as high as 98.5%

* Demand for micro credit in India was Rs 200,000 crore in 2006, but the availability was just 10% of that, at 20k crores. Today in 2010, we’ve not been able to meet the demand beyond 15%.

* Less than 6% of bank branches are located in rural India. This is a prime reason why majority do not have access to finance (Stated by Soumitra Ghosh of CSO partners, an ICICI venture that supports organizations like RangDe)

* RangDe went live on Jan 26, 2008 and so far has helped over 2800 micro entrepreneurs, with the help of over 1400 social investors.

* RangDe is planning to expand into vocational training, thus extending its reach further.

RangDe Team press-meet
Couple of photos taken during the press conf: Above: Left: the RangDe Team, with founder CEO Ram NK in the Centre, Right: Press meet with Ram, Ms Waheeda Rehman and Soumitra Ghosh.

Below: Ms Waheeda Rehman
Ms Wahida Rehman
RangDe is very careful in selecting its field partners, who get 5% of the interest and do most of the work-lending money to communities, mentoring them, ensuring recovery and so on. Answering my question Ram detailed various parameters (experience, accounts, team etc) they look into before signing up a partner.

Events, News | Saturday, May 1st, 2010 | Comment | By
Cerebrate Next Edition at Club Mahindra Thekkady

The next edition of Cerebrate is scheduled to happen at Club Mahindra Tusker Trail resort, Thekkady..

The dates are 19th to 22nd May 2010…

Here’re some photos of the resort…
CMJR - Thekkady Reception area
Periyar Tiger Reserve
room interior

Events | Saturday, April 24th, 2010 | Comment | By
Promoted tweets-Kiruba’s column in Financial Express

Kiruba Shankar will be writing Regular columns for Financial Express.

Excerpts from his latest article:

When Twitter made announcement of its Promoted Tweets concept, it had a semblance of a revenue model. Its earlier revenue model was based on selling its content to search engines like Google, Bing and Yahoo! to display real-time search results. Thankfully, Twitter stayed away from plain vanilla banner advertising or installing Google Adwords.

Now, let us get back to Promoted Tweets. What is it? It’s a new advertising programme that will show contextually-relevant tweets based on the search keywords in Twitter’s search page. Twitter will test run this new advertising programme in its search page and based on the response, will move this to user’s regular tweet streams. As an extension, it will also start syndicating Promoted Tweets to Twitter clients like TweetDeck, Twhirl and TwitterBerry.

Read complete article here

Business Tips, News, Social Media | Thursday, April 22nd, 2010 | Comment | By
Marg Properties Savithanjali launch-promo set up photos

BusinessBlogging is proud to be associated with Marg ProperTies in providing social media Services. We manage their Corporate Blog & social media presence in general, conduct custom trainings, give extensive online coverage for various activities undertaken by Marg.

As Marg ProperTies is gearing up to launch their new Project, Savithanjali, off OMR, Businessblogging team is all geared up to perform its share of the role. Take care of online part of the launch initiative.

I went early this morning to Tidel Park where Marg’s Savithanjali Project’s soft launch is being planned. The set up and promos are being executed by event management company, Brandworkx.

I reached the venue ahead of others and met Dheeraj Jain of Brandworkx. He and his team had bought the materials for the setup in two Tata Ace mini trucks, which were allowed inside the tidel park after detailed security check and documentation.

The components were brought to the promotional area I and were assembled there… here’re some photos of the making…

The boards that made the stage:

What made the core of background banner:

Stage crew tool box:
when opened:

Giving a finish to the stage floor

The Savithanjali banner
savithanjali banner

Back of the banner being covered with black cloth
black-cloth-for rear of the banner

Erecting the stand and keeping it steady
erecting the banner

Its all set now;

Read more on Marg Blog

Business Tips, Events | Thursday, April 22nd, 2010 | Comment | By
Releasing soon- Kiruba’s book on Unconferences

A new book by Kiruba Shankar, which gives complete information on Unconferences, is scheduled to be released next week.

Here’s the cover of the book. Stay tuned to this section for further updates

Books, News | Wednesday, April 21st, 2010 | Comment | By
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