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Why do we need Social media monitoring?

Social media monitoring is the broad term for the services and tools you will use to pay attention. It incorporates monitoring, measuring and analyzing Internet-based social media, usually combining automated systems and human insight to turn raw data into useful information.

People are talking about you, your company, your products, and your people. With modern, digital communications tools, they’re publishing their thoughts to a worldwide audience. They write on blogs and in online communities, and they share pictures and videos on popular sites, such as MySpace and YouTube. Paying attention to these online conversations is a new imperative for anyone who cares about their company’s reputation.

Depending on your needs and exposure, you may be able to do your own social media analysis. You’ll use publicly-available search services, such as Google and Technorati, and free or low-cost software, such as RSS readers, to collect and sort data. You might also try the free versions of commercial social media analysis tools that some vendors offer.

Social media analysis services from commercial vendors offer two major advantages over free services: their tools are more advanced and better adapted to large-scale needs, and most offer a layer of human analysis that makes the information more useful.

Social Media | Tuesday, June 8th, 2010 | Comment | By
New Project: is now live

New Website Design

WiredVijay’s website is now live! Featuring all of Chennai photographer Vijay Venkatesh’s works, the site features a neat and accessible design. With a black background, photographs can be viewed in a way that creates maximum impact. BusinessBlogging is proud to be associated with this project.

Vijay specialises in portrait photography and provides on-location photography services to everyday people. He has been working in Chennai for the past four years, and is also available to photograph public and private events.

The website also has buttons linking to Vijay’s social networking website profiles. You can follow him directly, and keep track of his work on his Twitter and Facebook profiles.

Please share your opinions and give us feedback on the design. Also, feel free to drop in suggestions and any ideas that you might have, which may help in improving the website.

News, Social Media | Tuesday, May 25th, 2010 | Comment | By
Mount Everest Beautiful Photos from Sandhosh Kumar

Cerebrate Tapovan Invitee and Mountaineer Sandhosh Kumar,who is into his challenging Mission Mount Everest, has been sending some really interesting and up close photos of the Mount Everest, along with updates.

Sandhosh will be going for the kill starting this evening, 9pm as he and his team would attempt the final summit. By tomorrow morning he would have climbed the top of Mount Everest… We wish him all the best…

While complete details are available at his blog, sharing some selected photos and updates with our blog readers here…

Day 44 – Ted climbing the wall
Mount Everest, up close
Ladder Crossing
A broken piece of ice
Day 36 – The traffic jam down to base camp

All photos copyrighted to Sandhosh Kumar. Do not reproduce without permission.

General | Friday, May 21st, 2010 | Comment | By
PechaKucha Night in Chennai!

PechaKucha Night, the wildly popular presentation/networking event now has a presence in Chennai! The first PechaKucha Night Chennai is scheduled for 7 PM on Saturday, May 15. BusinessBlogging is proud to be associated with this event.

PechaKucha crudely references the Japanese word for ‘chit-chat’. The format was devised in Tokyo in February 2003 as an event for young designers to meet, network, and show their work in public. Ever since, it’s popularity has soared, and the event has now been hosted in over 230 cities globally. It involves the speaker presenting 20 images in 20 seconds each, on a topic of his/her choice, and providing a concise explanation for the same.

The first edition of PechaKucha Night Chennai will be held at:
The Madras Center, New #21, Old #9/1, Dr. Thirumurthy Nagar Main Road, Nungambakkam, Chennai – 34 (Near Hotel Ranjith).

Registration fee for the event is Rs. 100.(Inclusive of light refreshments)

RSVP to the event HERE.

For more information regarding location etc., visit the PechaKucha Chennai website.

Events, News | Saturday, May 15th, 2010 | Comment | By
Look whos Attending:Cerebrate Thekkady Invitees list

Look who’s attending Cerebrate Thekkady…

Here’s the impressive list of participants invited for Cerebrate’s latest edition at Club Mahindra Tusker Trails, Thekkady, Kerala

  1. Dr. Balaji Sampath, Founder CEO, AID India
  2. Anusha R Mahesh, CEO, Park Group of Institutions, Coimbatore & Chennai
  3. Eric Miller, Storytelling and Videoconferencing Educator and Artist
  4. Kishi Arora, TED Fellow, Food Consultant
  5. Kakoli Sen, Visual Artist, Consultant, Visual Arts IB Teacher & Examiner
  6. Prahlad Kakkar, Ad Guru, Scuba Diver, Restaurateur, Cigar Manufacturer, Globe Trotter and a Celebrity Cook
  7. R V Rajan, Chairman, Anugrah Madison Advertising Pvt. Ltd.
  8. Kuruvilla Abraham, marketing, sponsorship and media management specialist
  9. Seetha Gopal, GM RAB India
  10. Sridhar Lakshmanan, CoFounder, EcoLogin
  11. Vijay K Raghavan, Ex MD and CEO, Banyan Networks

View the complete list here

Events | Saturday, May 15th, 2010 | Comment | By
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