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The Good and The Bad Of Amazon Kindle: Kiruba’s review

Amazon Kindle is an e-book reader. More precisely, it is a software and hardware platform developed by Four hardware devices, known as “Kindle”, “Kindle 2″, a third generation device simply called the “Kindle”, and “Kindle DX” support this platform. The latest hardware device, the 3rd generation Kindle with 3G support for use in 100 countries and territories, was announced on July 28, 2010.

Amazon Kindle

Amazon Kindle

Read on to know the pros and cons of Amazon Kindle written by Kiruba Shankar  CEO of Business Blogging, a social media consultancy and can be reached at

It’s been over three months that I’ve been living with an Amazon Kindle. For those of you contemplating investing in an Amazon Kindle, this review would come in mighty handy. Amazon was one who practically created a market for eBook readers when they launched Kindle, very successfully way back in 2007. The first model was clunky but the technology was path breaking. The success of Kindle spawned an entire generation of rival products. In keeping with competition, the Kindle2 is a far improved product.

The biggest advantage for ebooks like Kindle is that they use the E-Ink technology that closely mimics the printed paper. You are almost tempted to touch the screen and feel the roughness of the paper!


Media | Tuesday, October 19th, 2010 | Comment | By
iPhone4-Kiruba Shankar’s review in Financial Express

If you are looking to buy the latest iPhone 4 in India through the official channels, you might have to wait until Diwali. An Airtel executive recently confirmed to Reuters that the company is planning to launch iPhone 4 in India but around the September or October timeframe. There’s no mention of price but it will obviously cost you more than a mid-range laptop.

But prior to owing your iphone you definitely need to know the nuance of it. Here is the complete review of iPhone 4 by Mr Kiruba Shankar, who’s spearheaded several key events such as Cerebrate,, TEDxChennai, Facebook Developer Garage, Chennai:

According to Apple, iPhone 4 will be more powerful, easier to use and more indispensable than ever. iPhone 4 comes with a new design, screen, processor, and also a new operating system (OS).

Face time: Through iPhone 4, video calling will become much easier. The Retina display on iPhone 4 is the sharpest, most vibrant, highest-resolution phone screen ever, with four times the pixel count of previous iPhone models. This technology makes the text amazingly crisp and images stunningly sharp. No wonder, Steve Jobs joked in the keynote, “Once you go Retina Display, you can’t go back.” In iPhone 4, you can multitask by running your own apps and this will not affect the performance of other apps or drain batteries. Great news for people who are mad about video recording, one of the key features of the camera is the ability to shoot HD (720p) video.


Media | Tuesday, October 19th, 2010 | Comment | By
Sponsor Locate 2010 for as low as Rs 10000 onwards

Here’s your chance to sponsor the upcoming Locate 2010 Conference, first of its kind in India.

Sponsorship opportunities start with as low as Rs 10000. For maximum visibility, you can pickup Platinum Sponsorship for Rs 2 00 000.


More details here

Events, Locate, Social Media | Monday, October 18th, 2010 | Comment | By
Lufthansa clocks 1 lakh fans on facebook

Leading international airline Lufthansa has crossed 100000 fans in facebook

It has taken less than a year for Lufthansa’s popular Facebook channel to reach 100,000 fans. Although the airline launched its profile on the social networking platform only last December, the 100,000th user pressed the “Like” button at last weekend to activate the ”Lufthansa Slot Machine“ in the hopes of winning an attractive prize. Facebook fans still have until 18 October to try their luck for a chance to win one of ten “jackpot” prizes of 100,000 Miles & More award miles — or other prizes including Rimowa suitcases or iPod nanos.

Read Full story

We congratulate Lufthansa for the success

Facebook, Media, News, Social Media | Monday, October 18th, 2010 | Comment | By
You know you live in Noida when …

You know you live in Noida When…

  • You are not really from Noida
  • You say you are from Delhi
  • But you are not from Delhi either
  • You travel to Delhi everyday for work (so that you can pay for your weekends)
  • You boast about Elevate as if you built it yourself – “Arrey, NCR ka sabse bada dance floor hain yaar!”
  • The ‘Real’ Shopping happens only at Sunehri Market
  • You wake up one day and realize you have been living a stone’s throw from “Nithari” for the last few years. :O my God.
  • “Nithari waala!” is a swear word.
  • You love the 1-rupee waale samosae near the telephone exchange on sector  19
  • You go to a “rock concert” and get subjected to a 9 year old screaming “my heart will go onnn”
  • You know that your debit card won’t work at Elevate after 2 am, but u still order 6 large whiskies – What are friends for anyway?
  • You know that you can get booze from Mamura any time of the day
  • You smiled several times through this post and thought to yourself, “Damn, that’s so true!”

When you’ve smiled and laughed and shared this friends, listen to this -

This was written by someone who has never been to Noida except on a two-day work trip.  So how did she write this? Well, we’re not telling you our secret but we’ll tell you this – Social Media Rocks! ;)

Social Media | Monday, October 18th, 2010 | Comment | By
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