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5 Tens Lights Out Campaign

MARG-Lightsout-CampaignTedx Chennai probably is not the only thing set to awe Chennai this Sunday. At 10 pm on 10th October 2010, Chennai will show its support for Mother Earth, by switching off lights for 10 minutes.

The 10 10 10 10 10 Lights Out Campaign, organized by Exnora International and supported by the MARG Group, is not merely a venture to save power for ten minutes, but a way to celebrate our Earth by cutting down on our harmful carbon footprints.

The Lights Out campaign is running its third year, after the successful campaigns of 88888 and 99999 in 2008 and 2009. It is time for us to join hands in our fight against global warming and all its consequences – from climate change and ice melting to hunger and epidemic diseases.

“Saving the planet is the collective responsibility of the people and they must go all-out to do it”, said Krithiga Udhayanidhim President of the ‘Lights Out’ Campaign. ”To preserve the surrounding environment and make it Eco friendly, I am committed to work on effective plans to ensure energy conservation leading to sustainable lifestyle for future generations”, said GRK Reddy of the MARG Group, after taking a pledge in support of the campaign.

Business Blogging supports this cause. We urge all of you to participate and leave Chennai a little greener than usual! To know more about the campaign and follow its success, you can visit the Marg Properties’ Blog or the 5Tens Website.

Events | Friday, October 8th, 2010 | Comment | By
How IBM solutions revitalized field sales and productivity in Asian Paints

Mr.Kiruba Shankar, CEO of Business Blogging was recently inducted into IBM’s MasterMind program which gives easy access to IBM’s top brass as well as their latest technologies. He attended the Moblize Conference in Mumbai which showed IBM’s latest innovations in the mobile space.Here is a small case excerpt of how IBM’s innovation helped the Asian Paints.

Asian Paints Limited, India’s largest paint company and is Asia’s third largest paint company, operating in 65 countries. It has been used on over thousands of houses, factories and automobiles since its inception in 1942. Owing to its large distribution network, 600 sales personnel and 25,000 dealers, it faced challenges in keeping track of customer expectations such as registering, checking complaint status and filing reports. Lack of an automated system led Asian Paints to manage these operations manually that further resulted in time delays. Asian Paints also had a need to provide its call center agents a software that integrates productivity tools based on open source technology with traditional Microsoft Office applications. The software needed to be pocket and user friendly.

IBM India Software Lab (ISL) helped Asian Paints implement automated sales force software called MPower on palmtop computers using IBM Lotus Expeditor infrastructure. It helped the sales force to connect to data at the headquarters and execute tasks such as process sales order, check order status, check inventory in warehouse, take customer feedback and comments. It even made possible for sales managers to provide coaching online since information right from the start to the end of the deal is fed into the system. The software also let the salesperson to access and analyze the information on the move.  To cater to the call center solutions, Asian Paints rolled out IBM Lotus Symphony software that integrated productivity tools based on open source technology with Microsoft Office applications at minimal cost.

The benefits of these methods were immense. The implemented automated process accelerated the sales process, increased customer satisfaction due to the ability to process feedback in real time, coach employees, monitor employees progress, easy work environment for call center agents, minimized training demands on new call center employees and lowered total cost of ownership.

Business Tips, Events | Wednesday, October 6th, 2010 | Comment | By
Like the ‘Like’ on Facebook

Facebook have just released some interesting stats on the use of the “Like” button. According to the statistics, users who tend to “like” content are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user. Another interesting stat is that the average “liker” on facebook is 34 compared to the median age of a newspaper subscriber which is approximately 54 years old, as reported by the Newspaper Association of America.

It also lists some best ways to reach people:

1. Implementing social plugins that employ “Like” button

2. Optimizing the Like button

3. Publish quality and engaging content

4. Integrate the Activity feed or Recommendation plugin with the pages. Why you ask? Those who click on the Activity Feed plugin in particular generate 4x as many page views as the average media site viewer.

5. Use Live stream to engage audience

“Sounds good but what do I get?”, you may ask. Well here are the results.

The implementation of social “Like” plugins has allowed some publishers to see an increase in traffic of more than 100% (Sporting News for example stands at 500%). reports that Facebook visitors are reading 92% more articles, spending 85% more time on-site, viewing 86% more videos, and generating 36% more visits than visitors other sites.

Now dont forget to click the “Like” button on my post ;)

News, Social Media | Wednesday, October 6th, 2010 | Comment | By
Beyond Foursquare

In Harvard Business Review, Michael Schneider and Anne Mai Bertelsen discuss on the efficiency of using Foursqaure for businesses.Though most companies are using Foursquare to attract more check-ins, do they result in sales and increase in ROI?

Many brands are using Foursquare to generate interest in their brands by giving some freebies to the users who check-in the most into their store. But in terms of actual business, check-ins are not enough. Showing up does not equate to profit. A customer might be checking in without purchasing anything, or their purchases might be small, deeply discounted, or one-time due to competitor loyalty. Additionally, user points on most location-based networks are tied to a specific location. For instance, if a customer frequents multiple Starbucks locations, she could still never become a Foursquare Mayor — even though she may be a loyal and profitable customer. Brands have data about spending trends of users in their stores but lack any external knowledge of spending trends in other stores and brands.

This is where Location based services can prove useful. If location-based services began collecting the size and frequency of purchases across all locations and mining the data of check-ins (including likes and dislikes), they could begin to build the next generation of loyalty rewards programs comprised of customer, spending, location, and sentiment.

Take this example: if every day a consumer purchases a latte from Starbucks and then walks across the street to Dunkin’ Donuts to pick up a turkey sausage flatbread, both companies could benefit from that information. If many customers display similar habits, Starbucks could add a similar breakfast sandwich to their menu or even discontinue their current breakfast fare at that location.That level of data provides a more holistic view of consumer behavior, and could ultimately help brands become more relevant and timely.

Running promotions to entice customers to what they even otherwise would buy, is a simple waste of money. Using location based services to understand consumer behavior and further enhance sales is the need of the hour for businesses.

Social Media, Teaching | Wednesday, October 6th, 2010 | Comment | By
Like Skoda, Pay Less

Here is a new way Skoda brand is trying to engage social community. It is running a “The more you like, the less you pay” campaign. It is carried out in Belgium for its Fabia car.


It is reducing 2€ off every ‘like’ it receives.  Once you like the car, you get 48 hrs to buy it at the new – two euro less – price – if not it goes back on the market.  The catch is that right now there’s only one car on sale…


News, Social Media | Tuesday, October 5th, 2010 | Comment | By
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