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Social Media roundup…

A quick look into what’s making news in social media circles..

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Facebook has launched what CEO Mark Zuckerberg is calling a “modern messaging system”.

Zuckerberg recalled talking to high schoolers recently and asking them how they communicate with one another. They don’t like email. “It’s too formal,” Zuckerberg noted. So about a year ago, Facebook set out to overhaul the system. But this isn’t just about email.

“This is not an email killer. This is a messaging experience that includes email as one part of it,” Zuckerberg said. It’s all about making communication simpler. “This is the way that the future should work,” he continued.

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“Newsweek” Staffers Turn to Tumblr to Save Website

On Friday, Newsweek and The Daily Beast announced that the two publications — one a sober, 77-year-old print publication, the other a lighter, more entertainment-driven, 2-year-old online-only news site — would merge. Among the first reported casualties was Newsweek CEO Tom Ascheim.

In a followup article over the weekend, The New York Times reported another: The new chief executive of the joint company, former Daily Beast CEO Stephen Colvin, said, “ will cease to exist after the merger. Readers who type that URL into their browser will be redirected to, where Newsweek content will be housed.”

More details

160by2 goes social

More here

Toshiba to enter Android market with its own handsets
Toshiba has recently announced its latest Smartphone called REGZA T-01 C which is an impressive looking handset with wide array of features as well. This latest mobile phone measures 126 X 62 X 11.9mm in size with weight of 149g.

The 4 inches of TFT touchscreen in the handset is capable of providing resolution support of 480 X 854 pixels so as to offer bright and clear images. Toshiba REGZA T-01 C is powered by Android 2.1 OS and supports GSM and 3G HSPA communication standards.

Facebook, News, Social Media | Tuesday, November 16th, 2010 | Comment | By
IAMAI MAD Meet: 23rd Nov, Chennai: Agenda

Here’s the detailed agenda for Mobile Application Developers’ Meet, 23 November 2010, VelTech Chennai

09:30:10:00 hrs Registration and Coffee

10:00-10:20 hrs                         Address on “Idea Validation of an Application on Marketability, Technical Feasibility and Scalability”

Jasmeet Gandhi, Head – Devices OPM & Services Marketing, Nokia

10:20-10:40 hrs                         Address on “Technology and Platform Challenges”

Prabha Aithal, Chief Technology Officer, CanvasM

10:40-11:00 hrs                         Address on “Marketing of Apps”

Badri Sanjeevi, Chief Executive Officer, Mauj

11:00-11:20 hrs                         Interaction with Audience

11:20- 11:40 hrs Tea/ Coffee Break

11:40-12:00 hrs                         Address on “Pricing and Billing of Apps”

Sandeep Sawhney, Head of New product & Innovation, Aircel Ltd

12:00-12:20 hrs                         Address on “ To be finalised

Qualcomm India

12:20-12:30 hrs                         Interaction with Audience

12:30-13:10 hrs                         Conversation with Vijay & Alok

Vijay Shekhar Sharma, Chairman & Managing Director, One97 Mobility Fund

Alok Mittal, Managing Director, Canaan India

13:10-14:00 hrs Networking Lunch and visit to App room

14:00-15:15 hrs                         Presentation by Developers’


15:00-15:15 hrs Tea/Coffee

15:15-17:00 hrs Speed Dating and visit to App room

17:00 hrs                                   Seminar Concludes

Events, IAMAI | Monday, November 15th, 2010 | Comment | By
Got an App/idea? Present it to industry leaders-Here’s how!

Have you got that killer app that can take the world by storm? Got great ideas but need funds/help in executing them? Here’s an opportunity for you.

IAMAI is organising 2nd edition of Mobile Application Developers’ Meet on 23 November 2010 at Vel Tech University at Chennai.

As part of the seminar, IAMAI has scheduled for a session to promote application developers in the country. Each developer shall get 10 minutes to make a presentation. There shall be no fee charged to the presenting developer and his team to make the presentation or attend the seminar.

In addition to making the presentation, IAMAI is also providing an opportunity to display your applications at the App room at the venue. Selected developers’ shall get to either make the presentation or display their apps at the app room.

Mobile Application Developers may send in their entries to Mr Gaurav Chopra or Mr Kalyan Biswas at or respectively. Developers need to send a brief note (not more than 100 words) about their applications, video link/ website about the apps, Number of downloads/customer base, revenue model and current partners. Entries of only those applications must be sent which are live and running. The last date for submission is 19 November 2010.

All the best…

Business Tips, IAMAI | Monday, November 15th, 2010 | Comment | By
IAMAI Mobile App Developers Meet on Nov23

Attention all mobile application developers in Chennai, block your calendar for Nov 23rd, for an event you shouldn’t miss.

After the success of the 1st Mobile Application Developers’ Meet in Bengaluru, IAMAI (Internet and Mobile Association of India) is organizing a Seminar for Mobile Applications Developers’ to provide a common platform to deliberate upon the opportunities and challenges of growth pertaining to the mobile applications services in India.

The seminar, to be held on 23rd Nov 2010 in Chennai, India, endeavours to recognize the way ahead to promote and project the growth in the field of mobile applications’ development with the help of an impressive line-up of experts as speakers. The seminar will also set a stage to encourage innovators and developers to offer an impetus to the industry which is undergoing revolution of sorts and proving to be an attractive revenue generator.

The event is free for all, but prior registration is mandatory. Please register here at

Date: 23rd Nov 2010
Venue: Vel Tech University, Avadi, Chennai

The event has several prominent speakers including
» Sunil Rao, Head of Forum, Nokia India
» Prabha Aithal, Chief Technology Officer, CanvasM
» Badri Sanjeevi, Chief Executive Officer, Mauj
» Sandeep Sawhney, Head of New product & Innovation, Aircel Ltd
» Vijay Shekhar Sharma, Chairman & Managing Director, One97

Speed dating, wherein participants get to meet the speakers One to One, is also part of the agenda

More details at

BusinessBlogging is proud to be associated with IAMAI as its social Media partner. We’re looking forward to IAMAI’s MAD meet this month. Stay tuned for more updates

Events, IAMAI, News, Social Media | Monday, November 15th, 2010 | Comment | By
Will It Blend?

The campaign : A great early example of a social media campaign, from Blendtec. It showed how fun content can come from the most unlikely of sources – kitchen accessories. The Blendtec site features a range of products being put to the test in a series of videos to see if it will blend. The videos featured on the microsite Will it Blend.

The numbers : Over 140 million video views. Sales of blenders have increased by 700% since 2006.

Why we love it : No social media list would be complete without it! As well as being a brilliantly fun campaign, it also proves the case for social media driving sales, as the sales figures above show.

Case studies, Social Media | Friday, November 12th, 2010 | Comment | By
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