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One week to go for Cerebrate Thekkady

Cerebrate Thekkady is just one week away… Preparations are in full swing…

Checkout for more details

This particular edition of Cerebrate is sponsored by Club Mahindra

Events | Wednesday, May 12th, 2010 | Comment | By
Google Phone vs Apple iPhone

Kiruba Shankar, in this weekly column in Financial Express, writes about Google Android vs iPhone…

The first time I heard that Google was coming out with a phone, I thought it was a well laid-out prank. After all, Google is notorious for fooling people. Very soon, many reliable news outlets on the Web started to talk about it and the first pictures confirmed that it indeed was real.

I had the first real look at the phone during TED Active in February 2010 when Google decided to give a free phone to every participant. Not to mention, I was overjoyed. This was my first real smartphone. I owned a Nokia N82 and a Blackberry, but I really won’t put them in the smartphone category.

Read complete article here

News | Thursday, May 6th, 2010 | Comment | By
BusinessBlogging team live blogged IAMAI Marketing Conclave

Business Blogging team effeciently live blogged IAMAI’s Marketing Conclave in New Delhi last week.

To read the event coverage, please visit IAMAI’s official blog
The team was headed by Kiruba Shankar and Shrinidhi Hande.

Chanakya and Sujoy lent a helping hand…

Events, Social Media | Tuesday, May 4th, 2010 | Comment | By
Kiruba’s review of Amazon Kindle

In his weekly column at Financial Express, Kiruba writes about his experience on using Amazon Kindle…

It’s been over three months that I’ve been living with an Amazon Kindle. For those of you contemplating investing in an Amazon Kindle, this review would come in mighty handy.

Amazon was one who practically created a market for eBook readers when they launched Kindle, very successfully way back in 2007. The first model was clunky but the technology was path breaking. The success of Kindle spawned an entire generation of rival products. In keeping with competition, the Kindle2 is a far improved product.

The biggest advantage for ebooks like Kindle is that they use the E-Ink technology that closely mimics the printed paper. You are almost tempted to touch the screen and feel the roughness of the paper!

Read full article

Business Tips, News | Monday, May 3rd, 2010 | Comment | By
RangDe Swarathma Concert Press Conference

Rang De Swarathma Live In Concert Event Poster
RangDe is hosting a Live-in Concert in association with Vasu Dixit’s band, Swarathma, today in Chennai. [Watch Vasu Dixit Videos]

Yesterday I happened to attend their press conference, along with few other bloggers, in the presence of Ms Waheeda Rehman, a reputed actress of yesteryears, who is supporting the cause of RangDe.

Here’re some interesting points noted during the press conference:

Rs 100 from each ticket (of the concert, priced Rs 300 and 500) will be diverted as social investment in the name of ticket purchaser. This way, as you enjoy the concert, you’ll also be helping out micro borrowers in remote places of India. Investment in RangDe can start with as low as Rs 100. RangDe doesn’t lend money directly to individuals, but they form a community of borrowers and lend them as a group and mentor them. This way, because of the collective responsibility of the group, the recovery rate is as high as 98.5%

* Demand for micro credit in India was Rs 200,000 crore in 2006, but the availability was just 10% of that, at 20k crores. Today in 2010, we’ve not been able to meet the demand beyond 15%.

* Less than 6% of bank branches are located in rural India. This is a prime reason why majority do not have access to finance (Stated by Soumitra Ghosh of CSO partners, an ICICI venture that supports organizations like RangDe)

* RangDe went live on Jan 26, 2008 and so far has helped over 2800 micro entrepreneurs, with the help of over 1400 social investors.

* RangDe is planning to expand into vocational training, thus extending its reach further.

RangDe Team press-meet
Couple of photos taken during the press conf: Above: Left: the RangDe Team, with founder CEO Ram NK in the Centre, Right: Press meet with Ram, Ms Waheeda Rehman and Soumitra Ghosh.

Below: Ms Waheeda Rehman
Ms Wahida Rehman
RangDe is very careful in selecting its field partners, who get 5% of the interest and do most of the work-lending money to communities, mentoring them, ensuring recovery and so on. Answering my question Ram detailed various parameters (experience, accounts, team etc) they look into before signing up a partner.

Events, News | Saturday, May 1st, 2010 | Comment | By
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