You thought only big brands can use social media? Well you needn’t be born with silver spoon in mouth to utilize social media. Social media is something like poor man’s apple. Anyone and everyone can partake in its beauty. Here is an interesting case of a taxi driver Devesh Mishra using social media. Devesh is from Banaras and he utilizes the power of you tube to leverage his business. While his fellow taxi drivers stand in front of airports, railway stations to lure customers, Devesh uploaded his elevator pitch on Youtube for foreign and Indian users to see. So when customers, who usually are internet savvy geeks, land up they first look for Devesh or sometimes they already would have pre booked with him. This helps Devesh to manage his time schedule appropriately and ensure that business is met everyday.
There is yet another interesting story coming from our very own ‘Namma Chennai’. Samson is an auto driver who owns his own personal website. You can find him outside Taj Coromandel Hotel. His website is tuktastic.com. Samson again makes his elevator pitch talking about the places where he can show, his safety measures, testimonials etc. He also provides additional details such as exciting shopping places in the city, places to eat and drink. He also engages the users by posting exciting photos of customers and friends online. Now what is your excuse for shunning social media??