Some great research from Synthesio, looking at the 10 things people talk about most online, based on manual classification into 40 categories of over 200 million conversations they tracked across 17 countries in a three month period.
You thought only big brands can use social media? Well you needn’t be born with silver spoon in mouth to utilize social media. Social media is something like poor man’s apple. Anyone and everyone can partake in its beauty. Here is an interesting case of a taxi driver Devesh Mishra using social media. Devesh is from Banaras and he utilizes the power of you tube to leverage his business. While his fellow taxi drivers stand in front of airports, railway stations to lure customers, Devesh uploaded his elevator pitch on Youtube for foreign and Indian users to see. So when customers, who usually are internet savvy geeks, land up they first look for Devesh or sometimes they already would have pre booked with him. This helps Devesh to manage his time schedule appropriately and ensure that business is met everyday.
There is yet another interesting story coming from our very own ‘Namma Chennai’. Samson is an auto driver who owns his own personal website. You can find him outside Taj Coromandel Hotel. His website is tuktastic.com. Samson again makes his elevator pitch talking about the places where he can show, his safety measures, testimonials etc. He also provides additional details such as exciting shopping places in the city, places to eat and drink. He also engages the users by posting exciting photos of customers and friends online. Now what is your excuse for shunning social media??
Siddharth, or Sidhu as he affectionately called, is a guy affected by Cerebral Palsy early in his childhood. He has involuntary movements as he walks and talks. There’s a slight slur in his talk. Other than that, he is just like anyone else and that’s what he is fighting to emphasize.
Currently, Sidhu works as an Associate manager at IndusInd Bank. He is a Certified ‘Documentary Credit Specialist’ from Institute of Financial Services, UK and became India’s first CDCS with Cerebral Palsy. He is a recipient of National award in 2008 by Ministry of Social Justice and Empowerment as ‘Best Employee with Cerebral Palsy’ given by the honorable Vice President of India on 3 Dec 2008. He was conferred the ‘Lala Kailashpat Singhania Award’ from National Society for Equal Opportunities for Handicapped and the Helen Keller awards in December 2009 for being a positive role model. You can read more about him here at TEDxChennai Speaker page.
Kiruba Shankar, CEO Business Blogging was invited as a speaker for an event, creatively titled, ‘Coffee, Conversations and Marketing’ at Symbiosis Institute of International Business, Pune on 27 Sep 2010.
It was a wonderfully organized event and had high profile fellow speakers like Debhashis Mitra, Head of Sales and Marketing, Mercedes Benz India.
Podcasting Workshop, first one among a series of Workshop by Kiruba Shankar on Social media was very interactive and informative.
9 participants from very diverse fields participated. The one day workshop started with Kiruba defining the objectives of the Workshop! Participants were asked to write down 3 objectives / reasons for them attending the workshop! Some one wanted to know the difference between an Audio file and Podcast, some wanted to learn a new medium.
Later the participants were grouped into teams of two. Kiruba a big advocate of crowd sourcing made the workshop more interactive.
The thumb rule defined by Kiruba at the beginning of the workshop was that each of the participants must create their own Podcast before stepping out.