The news of Facebook mails spread like wildfire across the internet. Few contemplated if this is the death signal for gmail while others retorted telling that the features of Facebook mail differ from Gmail. But do you know how Facebook messages can boost B2B sales? Read this post from Harvard Business Review that explains how by customizing your messages to reflect the top searches and interests of the client, you could get your message to be at the top of their inbox rather than at the bottom pile! This is very similar to search engine optimization for google search just that you use the SEO work for messages and mails too.