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Corona Time Square campaign

The campaign : To promote Corona Light, the drinks company created a Times Square app on their Facebook page, that allows users to upload a picture. Pictures entered will feature in a billboard to be shown in Times Square, from November 8 – December 6 2010. People have to
‘Like’ the page before they can enter, which is driving up their numbers.
The numbers : 118,986 Facebook fans at time of writing (October 2010)
Why we love it : A high impact campaign that has really caught the attention of Facebook users, attracted by the kudos of having their picture shown in a high-impact setting. It shows what can be done by bigger brands who have the luxury of higher marketing spend, handing over advertising
power to the people. Find it at : http://www.facebook.com/CoronaLight

 
Case studies, Social Media | Monday, November 22nd, 2010 | By

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