Kiruba Shankar will be writing Regular columns for Financial Express.

Excerpts from his latest article:

When Twitter made announcement of its Promoted Tweets concept, it had a semblance of a revenue model. Its earlier revenue model was based on selling its content to search engines like Google, Bing and Yahoo! to display real-time search results. Thankfully, Twitter stayed away from plain vanilla banner advertising or installing Google Adwords.

Now, let us get back to Promoted Tweets. What is it? It’s a new advertising programme that will show contextually-relevant tweets based on the search keywords in Twitter’s search page. Twitter will test run this new advertising programme in its search page and based on the response, will move this to user’s regular tweet streams. As an extension, it will also start syndicating Promoted Tweets to Twitter clients like TweetDeck, Twhirl and TwitterBerry.

Read complete article here

BusinessBlogging is proud to be associated with Marg ProperTies in providing social media Services. We manage their Corporate Blog & social media presence in general, conduct custom trainings, give extensive online coverage for various activities undertaken by Marg.

As Marg ProperTies is gearing up to launch their new Project, Savithanjali, off OMR, Businessblogging team is all geared up to perform its share of the role. Take care of online part of the launch initiative.

I went early this morning to Tidel Park where Marg’s Savithanjali Project’s soft launch is being planned. The set up and promos are being executed by event management company, Brandworkx.

I reached the venue ahead of others and met Dheeraj Jain of Brandworkx. He and his team had bought the materials for the setup in two Tata Ace mini trucks, which were allowed inside the tidel park after detailed security check and documentation.

The components were brought to the promotional area I and were assembled there… here’re some photos of the making…

The boards that made the stage:

What made the core of background banner:

Stage crew tool box:

when opened:

Giving a finish to the stage floor

The Savithanjali banner

Back of the banner being covered with black cloth

Erecting the stand and keeping it steady

Its all set now;

Read more on Marg Blog

News: BusinessBlogging CEO Kiruba Shankar will be writing weekly column for The Financial Express…

The first article was dispatched yesterday and is expected to get published this week. The articles would give insights into better use of social media…

Keep watching this space for more details

Rajesh, Solution Advisor at SAP, gave an interesting Demo of Business By Design (B By D) concept…

SAP Business By Design is designed specifically for midsize companies that wish to grow profitably…

Rajesh Demonstrated how BByD can help a CEO, waiting in an airport with an internet connected laptop, who has to prepare a presentation for the board meeting, can identify a deviation and quickly seek explanation on it from his subordinates.

The demo happened live, supported by SAP servers in Germany. When one of the KPIs, the liquidity limit, went below the pre set limit, CEO gets an alert and he could connect to his CFO and seek an explanation. Making presentations from KPIs was even easier- All happened within 10 minutes.

During the lunch time I had an opportunity to have a brief interaction with Mr Debdeep Sengupta, VP, SME and Chennels, SAP Indian Subcontinent…

From SAP Talkshow-SME legend 2010

A casual chat we had for a few mins is presented as Q&A below for an easy comprehension:

Me: If I am an SME and if I have to decide between the two options: Going for SAP as SaaS (as facilitated by SAP’s partner Wipro technologies), paying a monthly rental, vs opting the traditional way of buying complete license, what will be the break even period beyond with the later will be sensible?

Debdeep: It could be anywhere between 2 to 5 years

Me: In your partnership with Wipro to offer SAP as SaaS, am I correct in understanding that Wipro will take care of both hosting and implementation?

Debdeep: That’s correct

Me: One of the primary concern for me, as a student or professional is that SAP courses are highly unaffordable. Any decent SAP module will cost a few lakhs at any SAP’s official training centers. What is being done to undo this and make SAP more accessible and affordable?

Debdeep: We have started offering SAP as eLearning course, wherein candidates can learn from home or at our eLearning centres. This saves the cost heavily and increases reach