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Promoted tweets-Kiruba’s column in Financial Express
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Kiruba Shankar will be writing Regular columns for Financial Express.
Excerpts from his latest article:
When Twitter made announcement of its Promoted Tweets concept, it had a semblance of a revenue model. Its earlier revenue model was based on selling its content to search engines like Google, Bing and Yahoo! to display real-time search results. Thankfully, Twitter stayed away from plain vanilla banner advertising or installing Google Adwords.
Now, let us get back to Promoted Tweets. What is it? It’s a new advertising programme that will show contextually-relevant tweets based on the search keywords in Twitter’s search page. Twitter will test run this new advertising programme in its search page and based on the response, will move this to user’s regular tweet streams. As an extension, it will also start syndicating Promoted Tweets to Twitter clients like TweetDeck, Twhirl and TwitterBerry.
Read complete article here
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| Business Tips, News, Social Media |
Apr 22nd, |
1:11 PM |
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Marg Properties Savithanjali launch-promo set up photos
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BusinessBlogging is proud to be associated with Marg ProperTies in providing social media Services. We manage their Corporate Blog & social media presence in general, conduct custom trainings, give extensive online coverage for various activities undertaken by Marg.
As Marg ProperTies is gearing up to launch their new Project, Savithanjali, off OMR, Businessblogging team is all geared up to perform its share of the role. Take care of online part of the launch initiative.
I went early this morning to Tidel Park where Marg’s Savithanjali Project’s soft launch is being planned. The set up and promos are being executed by event management company, Brandworkx.
I reached the venue ahead of others and met Dheeraj Jain of Brandworkx. He and his team had bought the materials for the setup in two Tata Ace mini trucks, which were allowed inside the tidel park after detailed security check and documentation.
The components were brought to the promotional area I and were assembled there… here’re some photos of the making…
The boards that made the stage:

What made the core of background banner:

Stage crew tool box:

when opened:

Giving a finish to the stage floor

The Savithanjali banner

Back of the banner being covered with black cloth

Erecting the stand and keeping it steady

Its all set now;

Read more on Marg Blog
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| Business Tips, Events |
Apr 22nd, |
12:28 PM |
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RangDe-Swarathma Live in Music Concert
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Swarathma is a Mysore based Folk Fusion music band headed by Vocalist Vasu Dixit.
Swarathma will be performing in Chennai, on 1st of May, in association with RangDe, an NGO which is into micro credit and micro lending, with an ambition to eradicate poverty.
The music concert will be held at Escapade, on OMR
Date: 1st May 2010
Tickets: Rs 300 and Rs 500
Buy them online at indiastage.in

Here’re the directions to reach the venue:
View Larger Map
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| Events |
Apr 21st, |
6:58 AM |
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Upcoming Event: Milagrow hr4sme, Gurgaon
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Milagrow will be bringing you a unique event for HR managers of Small and Medium enterprises..
For most MSMEs the following questions are familiar…
• Are you struggling to scale-up your business due to lack of good
people ?
• Are you unhappy with your teams’ lack of engagement with the
organisation ?
• Do you want to raise performance levels across your
organisaiton, but don’t know how to do it ?
• Are you searching for an effective HRIS system ?
Milagrow people practice brings to you a platform to help you gain knowledge to build “World Class HR practices in Small businesses”. Through interactive sessions with highly experienced and learned speakers, HR4SMEs gives you an opportunity to build a high performing organisation.
Here’s an event, no MSME owner or HR professional can afford to miss !
Date : 30th April 2010
Venue : World Small Business School, 796, Udyog Vihar, Phase-5, Gurgaon
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| Events |
Apr 18th, |
10:13 PM |
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Upcoming Event: IAMAI Marketing Conclave, New Delhi
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What should be the priorities of a marketing manager? Should one continue to invest heavily in traditional print and television media? Is new media really effective? What will be the outlook for print and television medium? What would be the next big leap for brands? What is so unique about Mobile medium?
All the above questions will be answered at IAMAI’s next event, Marketing Conclave, to be held in New Delhi on 29th April 2010. A must attend event for marketing heads to get an insight into the future of marketing.
To know more about the event, check event website. To register, click here (Registration fee is very nominal at Rs 5000+ tax)
Business Blogging team will be live blogging and live tweeting the event. Stay tuned to IAMAI official blog for more updates. Business Blogging is proud to be the official Social Media partners for IAMAI and we’ve lived blogged the past 2 IAMAI events- The Mobile Ad Conference and National Security & Digital Technology Conference
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| Events |
Apr 17th, |
10:38 AM |
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